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Helaine Marie

Helaine Marie

Hair salon · 2 locations

The salon has two locations: a second-floor space at 24 Greenwich Avenue in Greenwich, Connecticut, and a shop at 366 Main Street in Stoneham, Massachusetts. It serves women only and does not take male or child clients. Every guest has curly, wavy or coily hair, and the work centers on that hair type alone.

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About

The salon has two locations: a second-floor space at 24 Greenwich Avenue in Greenwich, Connecticut, and a shop at 366 Main Street in Stoneham, Massachusetts. It serves women only and does not take male or child clients. Every guest has curly, wavy or coily hair, and the work centers on that hair type alone.

The founder is a stylist who trained at the Ouidad Academy in New York and is Ouidad certified. The founder also learned the Diametrix cutting technique while working at the Greenwich location of Christo Fifth Avenue. Before 2022 the founder spent nearly 20 years at the Stoneham salon, and from that year worked biweekly at Christo Fifth Avenue and its Greenwich location. After that Greenwich location closed, the founder went independent and now works at Greenwich Beauty Lounge. The salon describes the founder as having more than 25 years in the hair industry and over two decades refining textured-hair techniques, and says the founder holds a trademark for the Got Curls cutting method and has been called Curl Queen. Google reviews shown on the site average 5.0 at Stoneham (376 reviews) and 5.0 at Greenwich (15 reviews).

Prices are not quoted by phone; they are given at a consultation once the hair has been assessed. A first-time consultation lasts about 10 minutes, and if the stylist and client are a good fit the haircut can be done at the same visit. A first appointment with consultation and cut usually takes about 1 to 2 hours. For color services, the color is rinsed out rather than shampooed, and corrective color asks clients to arrive with clean, product-free hair.

Appointments are secured with a credit card on file. At least 24 hours' notice is requested for cancellations or changes. Appointments canceled with less notice, and no-shows without a call or text, are charged the full price of the service, and a no-call, no-text, no-show consultation carries a $50 fee. A one-week window allows a return for an adjustment to a recent service. Greenwich is open Friday through Sunday, and Stoneham is open Monday through Sunday on varying hours.

Each visit begins with an individual assessment of curl pattern, density and porosity. The salon works with a curated selection of professional products made for curly hair.

Locations in Boston

Locations in other areas

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  • Connecticut 1 location
    • Greenwich 24 Greenwich Avenue Second Floor, Greenwich, CT 06831

Services

Final prices may vary.

Corrective color and custom color services, with or without a cut or finish.

  • Corrective Color Price at booking
  • Custom Color-Curly Cut Price at booking
  • Custom Color-Curly Finish-No Cut Price at booking
  • Custom Color Only - No Dry Price at booking

A complimentary first-time consultation of about 10 minutes, where hair is assessed and pricing is given.

  • Consultation (first-time, complimentary) Price at booking

Curl-focused cutting, including the Got Curls cut, the Ouidad Curl Cut, bang trims and cut-only visits.

  • Bang Trim Price at booking
  • Curly Cut Only Price at booking
  • Got Curls Trademark Cut Price at booking
  • Ouidad Curl Cut Price at booking
  • Re-Visit Adjustment (one-week window) Price at booking

Rake and shake styling that defines natural curls without heat, plus quick wash and blow-dry finishes.

  • Rake & Shake Style Only Price at booking
  • Wash & Blowdry Price at booking

A chemical perm with a cut for longer-lasting curls or waves.

  • Perm & Cut Price at booking

A keratin cut and blow-dry that smooths frizz while keeping the natural curl.

  • Keratin Cut & Blowdry Price at booking

Photos

  • Client with curly red hair smiling outdoors in daylight
  • Client with curly brown hair smiling in front of Curl Queen wall
  • Client with dark curly hair glancing upward in front of Curl Queen wall
  • Older client with short white curly hair in front of Curl Queen wall
  • Two women posing in front of a floral wall with a neon sign
  • Client selfie at home showing curly hair result
  • Smiling woman with curly hair against Curl Queen neon wall
  • Curly hair with highlights on white background
  • Child with curly wavy hair in front of greenery wall
  • Selfie of woman with red curly hair outdoors
  • Woman with defined blonde curls in a selfie
  • Woman with long curly hair against Curl Queen wall
Highlights
  • Got Curls trademark cut, which the salon says lasts 6 to 11 months compared with 3 to 4 months for traditional curly cuts
  • Ouidad Curl Cut done on wet hair, using carving and slicing to remove bulk and reduce a triangle or pyramid shape
  • Keratin Cut & Blowdry that smooths frizz while keeping the natural curl pattern
  • Complimentary first-time consultation, with prices given after the hair is assessed
  • Haircut possible at the first visit when stylist and client are a good fit
  • One-week window to return for an adjustment after a recent service
Good for
  • first visit for textured hair
  • curly, wavy or coily hair
  • clients who want a cut that holds shape between visits
  • anyone who wants a consultation before pricing
  • curly-cut clients planning color
  • women seeking a curly-hair specialist
Treats
  • frizz
  • bulk and triangle shape in curly cuts
  • curl definition
  • volume without heat
  • long-lasting curls or waves
  • bang trims
  • color on textured hair
Techniques
  • Got Curls trademark cutting method
  • Ouidad Curl Cut
  • Diametrix cutting technique
  • carving and slicing on wet hair
  • rake and shake styling
  • keratin smoothing
  • chemical perm
  • custom color
  • corrective color
  • rinse-out color process

Products & treatments

  • Curated selection of curl-dedicated professional products
  • Keratin-based products sent home with clients

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