Whole Beauty® Institute

Whole Beauty Institute was founded by board-certified plastic surgeon John Q. Cook, M.D., who serves as its Medical Director. The Chicago office is at 737 North Michigan Avenue, Suite 760, in the Gold Coast, with its entrance at 151 East Chicago Avenue, a short walk from the Water Tower and several downtown hotels; phone is (312) 751-2112. The Winnetka office is at 118 Green Bay Road, directly across from the Indian Hill Metra station; phone is (847) 446-7562. The practice says it serves patients from Chicago, the north and south suburbs and southern Wisconsin, as well as visitors from other states and countries.

The practice presents surgical and non-surgical care as one continuum, guided by the same aesthetic judgment. The aim is natural-looking results that build on each patient's existing structure, rather than a trend or a celebrity-driven look. The practice describes itself as the Midwest's premier center for innovative plastic surgery and medical aesthetics, and describes its service as concierge-level.

A first visit can be booked online, through the contact form, or by phone, with a choice of either office or a virtual consultation. Dr. Financing for surgery and non-surgical treatments is available through CareCredit.

The practice publishes Whole Beauty Connections articles, a practice blog and the HealthGems blog, including education pages on breast augmentation. It also runs SkinShopMD.com, an online store of medical-grade skincare organized by concern, which Dr. Cook created. According to the practice, Dr.

Pairs surgical and non-surgical treatment under one aesthetic judgment, aiming for naturalism and individualized results rather than a standard ideal.

The Winnetka office sits in a private stone building with parking in front, while the Chicago office is in a Gold Coast tower with underground parking and direct elevator access to the lobby.