Viva La Brow Rockford

Viva La Brow started in North Dallas in 2016, founded by Adriana Trejo. It began as an independent business with her and a team of permanent makeup artists, and it now also has a studio in Rockford, Illinois. The business describes itself as an industry leader in permanent makeup and beauty services and says its goal is to help women feel beautiful and confident and to keep clients satisfied.

The menu is organized around brows, lashes, lips and body contouring. Brow options include ombre powder brows, microblading, combo brows that pair microblading across the brow with tail shading, tinting, and lamination. Touch-ups, annual color boosts and corrections for earlier work are also offered, and brows with work from another artist need a clear photo sent for approval before booking. Lash services range from classic and volume fullsets and refills to hybrid and wet sets, along with tinting, lash baths, removal and express options. Lip blushing adds color, volume and definition, and lip touch-ups are available.

A visit starts with an appointment, and brow consultations, priced at $50, include mapping the shape recommended for the client. A topical numbing gel is applied before and during brow, lip and eyeliner work, and an aftercare balm is provided for brows and lips while they heal. Clients are asked to come alone, since friends, partners, children and pets are not allowed in the studio during appointments.

Most services are booked by appointment through the online booking page, and new clients pay a deposit that varies by service. Walk-ins are accepted from time to time. Clients should avoid tanning, waxing or tinting for two weeks before a service, and after brow or lip work they should skip swimming, saunas and heavy sweating for seven days. A deposit is forfeited and the appointment canceled if pre-care rules are not followed or the client arrives sick or sunburned.

The Dallas studio sits in North Dallas on Forest Lane at Marsh, a few minutes from I-635, the North Texas Tollway and I-35, and is open Monday to Saturday from 9 AM to 5 PM, with some artists available on Sundays by phone arrangement. The Rockford studio at 4315 E. State Street is open Monday through Thursday with evening hours, Friday evenings, and Saturday mornings and early afternoons. Payment plans are available through Cherry, a buy now, pay later company, with 0% APR options for eligible clients and interest-bearing plans with APRs as low as 5.99% according to the payment page.

Services are matched to the client's hair and skin. Microblading is not recommended for light, fine hair, since the strokes can heal thicker and blend poorly, and it works best on dry to normal skin.