True Hair Loft

True Hair Loft is co-owned by Tanner and Macy Johnson, who created the salon and run it together from its Scottsdale location on North Scottsdale Road. Haircuts are described by the salon as refined and detail-focused, and the color menu includes dimensional color, which uses multi-tonal shades to add depth, along with single process color and luxury blonding.

The Brazilian Blowout smoothing treatment coats the hair in a protein layer. Extensions are a major part of the business, with two installation systems available: True Exclusive Handtied and True Invisible Method. Both are installed without glue or heat, and the salon says its extension hair is full cuticle intact and sourced at a high standard.

Clients can book a complimentary consultation, where they are paired with a True Exclusive stylist to talk through their hair goals. The visit includes reviewing inspiration photos and photos of the client's own hair, receiving recommendations, and scheduling. Requests submitted through the website receive a reply within 24 to 48 hours.

The True Exclusive Masterclass is a one-day extension course that certifies students in True Exclusive Wefts and the True Invisible Method. It costs $1,200 and is open to licensed stylists and beauty school students, who bring their own mannequin head and stand and agree not to teach True Exclusive extension methods. Training hair is provided, and certificates are issued under the name used at registration.

A one-time True Exclusive Membership costs $149 and gives 15% off regular prices, a starter kit with beads and threads, and access to members-only classes. Membership requires a cosmetology license number or student ID, which is checked by email before the discount code is issued. Masterclass graduates are eligible for membership at no charge.

Extensions are installed without glue or heat, using either the hand-tied or True Invisible system.

The salon describes itself as clean and inviting, according to a client testimonial on its home page.