Ruth N Rae

Ruth N Rae is named for the founder's maternal grandmother, Ruth N. Rankins-Watford. The word Rae is a shortened form of her maiden name, and the business describes itself as a tribute to her memory.

The stated mission is to empower clients, encourage them and bring out the natural beauty in each person. The business's values centre on celebrating each person's uniqueness, inclusiveness, equality and respect for every client's individuality.

The consultation form must be completed at least 24 hours in advance, and the fee is non-refundable and non-transferable. Initial pricing covers the hair and varies with length, the amount needed and the installation method. Maintenance pricing does not include hair and is explained at the consultation.

Extensions can add length, create volume, fill sparse or uneven areas, cover thinning areas and add color without changing natural hair color. Methods can be combined and customized. The hair is 100% cuticle-intact Remy. The business says professionally installed and removed extensions are no more damaging to hair than coloring or highlighting. I-Tip, tape-in and weft extensions can be reused for up to 12 to 18 months with proper care, while K-Tip extensions cannot be reused and last 4 to 6 months. Maintenance is usually scheduled 4 to 8 weeks after the previous appointment. Hair chin length or longer is generally long enough, though a consultation confirms it. Extensions can be washed, blow-dried and heat styled.

Booking is online through Glossgenius, which requires a credit card that is not charged at booking. Cancellations made at least 24 hours ahead incur no fee. Later cancellations and no-shows incur a non-refundable fee of 50% of the booked services. Bookings between $50 and $4,000 can use Buy Now, Pay Later with approval before the appointment. Gift cards are available.

Focuses on empowering clients with extensions that suit their natural hair, with education and consultation before any work begins.