Jamal Alami

Jamal Alami, Inc. was formed in 2015 by Jamal Alami, who had built his hair care career at Hairstyling by Joseph in New York City before starting his own company. 38th St and takes bookings through a Fresha page, where clients can reserve individual or group appointments or send a gift.

The studio's hair care is built around care for all textures, a method Jamal Alami learned during six years at Hairstyling by Joseph. Clientele includes regulars, celebrities, and clients who travel to the studio from The Congo, France, London, Jamaica, and Canada. Client reviews posted on the site say he does not push extra services on people during a visit.

Alami Active, started in 2018, is the brand's apparel line, with an online shop listing 58 products. Items include a drawstring bag, a minimalist backpack, a mug, a onesie, and a short-sleeve unisex T-shirt. The site describes the brand as encouraging a free, self-directed lifestyle that includes travel and personal growth, and as aiming to help people feel confident expressing themselves and discovering their identity.

The studio's stated aim is to help people feel confident expressing themselves and discovering their identity, and the hair care is offered to suit all textures.