Wanda Floyd

Wanda Floyd works from a studio suite at Lone Tree Way in Brentwood. The business describes itself as a luxury hair services boutique, and the studio offers a range of cutting, color, barbering, children's styling and extension services. Clients book through the booking button on the website, and the studio is open Tuesday through Thursday evenings and on Sundays.

The work has grown beyond the chair. Wanda Floyd founded ICD Haircare Center in 2010 and later set up ICD Phase II, a mobile training academy. The business is also known for education: the WLF Hair Care Academy teaches people how to understand their own hair and how to care for it, using lessons, video content and product knowledge that the academy says is based on research and professional experience. Students, professionals and clients are meant to leave better informed and satisfied with what they have learned.

Business coaching is a separate offering for beauty industry professionals. Coaching covers accounting, insurance, websites, taxes, legal questions, marketing and branding, customer care, and hiring and training staff. Wanda Floyd also organized what is described as the Bay Area's first beauty industry business conference, held in Oakland on September 17 and 18, 2018.

Products sold through the business include Kefi Oil in 2 oz and 4 oz sizes, Kefi clay masks and the Me, My Hair and I Hair Care Journal. The blog covers hair care topics such as winter care and choosing a shampoo.

Education comes first: the goal is for every student, professional and client to leave well informed and satisfied, with particular attention to hair care, hair growth, and what products and ingredients do.