True Beauty Salon
Lash & brow studio in Hampton, VA
True Beauty Salon was founded by Michelle Hopson, whose beauty career spans more than 25 years. The salon says it does not rush or overbook appointments, and that its services are unhurried and personalized.
Read moreAbout
True Beauty Salon was founded by Michelle Hopson, whose beauty career spans more than 25 years. The salon says it does not rush or overbook appointments, and that its services are unhurried and personalized.
Most of the menu is brow and lash work. Brow options include a 15-minute brow sculpt at $20, a custom-blended brow tint at $25, and a 30-minute brow lamination at $45 that smooths and lifts brow hairs. Lash services run from a $30 fill-in, recommended every two to three weeks, to a $75 Mega Volume set built with handmade fans. Several lash services carry deposits of $10 to $15.
Waxing covers the sides of the face, upper lip, chin and nape, with the chin treatment taking 25 minutes. Eye and lip treatments are 15-minute rituals priced at $10 each. Anyone new can book a free 15-minute consultation to talk through goals, facial structure, lifestyle and comfort level. Anyone concerned about thinning or loss can book a free 30-minute private hair restoration consultation covering scalp health, lifestyle factors and options.
Memberships and annual packages bundle services. Monthly memberships are priced at $43, $50 or $125, and annual brow care plans are paid in full at $500, $530 or $590. Membership and package credits apply automatically at checkout when booked through the services page. Booking policies ask for at least 24 hours' notice for cancellations or reschedules. Late cancellations and no-shows incur a fee of 50% of the service cost, arriving more than 10 minutes late may lead to an adjusted or rescheduled appointment with the full price still applying, and repeated no-shows may require prepayment.
The work is guided by the salon's Art of Soft Confidence philosophy, resting on care, consistency and presence.
Specials & promotions
-
Soft Definition Membership for $50 a month
$50
Monthly Soft Power Brow Sculpt plus one detail service of choice; priority booking; 10% off add-ons; member-only seasonal offers
On their website as of Oct 31, 2026 · Where we saw it
-
Soft Confidence Signature membership for $125 a month
$125
Includes The Soft Confidence Brow Ritual, one detail service, luxury eye and lip enhancements, 20% off services, VIP booking, upgrades, and exclusive member events
On their website as of Oct 31, 2026 · Where we saw it
-
Soft Glow Membership for $43 a month
$43
Monthly Soft Power Brow Sculpt plus one detail service of choice; priority booking; 10% off add-ons; member-only seasonal offers
On their website as of Oct 31, 2026 · Where we saw it
-
Soft Confidence Luxe Annual package for $590
$590
Includes 12 Sculpt + Tint, 4 Cooling Hydration Eye Rituals, 4 Soft Kiss Lip Rituals, 20% off brow add-ons, complimentary brow nourishing treatment, first access to new services, private member booking window; paid in full
On their website as of Oct 31, 2026 · Where we saw it
-
Soft Glow Annual Brow Care package for $500
$500
Includes 12 Soft Power Brow Sculpts, 12 Soft Definition Brow Tints, priority booking, 10% off brow add-ons; paid in full
On their website as of Oct 31, 2026 · Where we saw it
-
Soft Definition Signature Annual package for $530
$530
Includes 12 Sculpt + Tint, 2 Cooling Hydration Eye Rituals, 15% off brow add-ons, birthday brow enhancement, VIP booking window; paid in full
On their website as of Oct 31, 2026 · Where we saw it
Services
Final prices may vary.
Brow sculpting, custom tinting and lamination for shaping and defining brows.
-
Soft Power Brow Sculpt™ $20
-
Soft Definition Brow Tint™ $25
-
Soft Brow Lamination™ $45
Free personalized consultation covering goals, facial structure, lifestyle and comfort level.
-
Soft Confidence Consultation™ Price at booking
A free private consultation on hair thinning or loss, covering scalp health and restoration options.
-
Hair Restoration Consultation Price at booking
Classic and volume extensions, fill-ins, and lifts with or without tint.
-
Eyelash Extension Fill-In $30
-
Eyelash Extentsion Fill-In $30
-
Lash Lift $60
-
Classic Set $65
-
Lash Lift and Tint $65
-
Eyelash Extension Full Set $70
-
Mega Volume Lash Set $75
Monthly plans that include a brow sculpt, a detail service and booking perks.
-
Soft Glow Membership™ $43
-
Soft Definition Membership™ $50
-
Soft Confidence Signature™ $125
Paid-in-full annual plans built around brow sessions, with added perks.
-
Soft Glow Annual Brow Care $500
-
Soft Definition Signature Annual $530
-
Soft Confidence Luxe Annual $590
Short 15-minute treatments for the under-eye area and lips.
-
Cooling Hydration Eye Ritual™ $10
-
Soft Kiss Lip Ritual™ $10
Hair removal for the sides of the face, upper lip, chin and nape.
-
Soft Finish Upper Lip™ $15
-
Soft Line Nape Cleanse™ $15
-
Soft Precision Chin™ $18
-
Soft Contour Side of Face™ $22
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.truebeautycreatio… (opens in a new tab)
- Highlights
- Soft Power Brow Sculpt, a 15-minute brow shaping service at $20
- Custom-blended Soft Definition Brow Tint
- Mega Volume Lash Set using handmade fans
- Free 15-minute Soft Confidence Consultation before booking
- Monthly memberships and annual brow plans with automatic checkout credits
- Unhurried appointments, which the salon says it keeps by not overbooking
- Good for
- first visit
- brow shaping and tinting
- lash extension clients
- lash fill-in maintenance
- regular waxing
- clients interested in a membership or annual plan
- people concerned about thinning hair
- clients who want a personalized, unhurried visit
- Treats
- brow shape and definition
- lash length and fullness
- unwanted facial hair
- hair thinning or loss
- under-eye and lip care
- Techniques
- brow sculpting
- custom brow tint
- brow lamination
- classic lash extensions
- volume lash extensions with handmade fans
- lash lift
- lash lift and tint
- waxing
- under-eye hydration pads
- lip mask
Similar salons nearby
-
Shay Butter Beauty Bar
Rated 5.0 out of 5
(4 on Google Maps) (opens in a new tab)
Hampton · about 1.1 mi
Also offers Brows, Extensions, Lash Extensions
-
Bobbie Glen Salon & Spa
Rated 4.7 out of 5
(195 on Google Maps) (opens in a new tab)
Hampton · about 1.2 mi
Also offers Brows, Extensions, Lash Extensions
-
Beaú iBrowz
Rated 4.3 out of 5
(122 on Google Maps) (opens in a new tab)
Hampton · about 1.9 mi
Also offers Brows, Extensions, Lash Extensions
-
Amber + Slate
Rated 4.9 out of 5
(279 on Google Maps) (opens in a new tab)
Newport News · about 2.0 mi
Also offers Brows, Extensions, Lash Extensions