True Beauty by Dana

True Beauty by Dana is a makeup business run by Dana Shields, based at 455 Tortoise Dr. in Valparaiso, Indiana. Dana travels to clients in Northwest Indiana, the Chicago suburbs, Southwest Michigan and the Michiana area. Locations more than 20 miles from Valparaiso carry a small additional travel fee, and the business quotes that fee on request.

The work centers on bridal makeup, with bridal party, teen and special occasion, and family occasion makeup also offered. Services are done with airbrush makeup, which the business describes as long-lasting, and individual false lashes are part of the bridal and party services.

The bridal airbrush application is priced at $350 and includes a bridal preview and individual false lash application. The bridal package comes with a touch-up kit holding a full-size lip product, a powder with brush and oil blotting sheets. Bridesmaid, mother and bridal party makeup with individual false lashes costs $110, and a lip product is included at no charge with it.

Flower girls aged 10 and under receive a complimentary mini makeup service. Teen, prom, homecoming and special occasion airbrush makeup with false lash application costs $90.

Bridal party services on location require a minimum of five people. The business suggests booking nine to twelve months ahead and typically books a year to a year and a half out. A date is held only by a signed contract and a retainer, which applies toward the balance; an inquiry alone does not reserve it.

According to the business, it has won The Knot Best of Weddings award for the last six years and is a featured advertiser in The Knot. Its work has also appeared in WeddingDay Magazine and The Wedding Mag, and bridal photo shoots it worked on have appeared on bridal magazine covers and in commercial print.

Makeup is shaped around each client's needs and preferences, from simple and polished to glamorous, with the aim of a result that still looks like the client, only more polished.