The Lash Standard

The Lash Standard is at 2248 S 108th St in West Allis, Wisconsin. Its services are all lash-focused: a personalized full set of lash extensions, mimics, bottom lashes, upkeep appointments for existing extensions, and lash removal. Bookings are made through Glossgenius. The studio is closed on Sundays and keeps later hours on weekdays, with the latest close at 10 PM on Fridays and Saturdays.

The Personalized Full Set ($140, about 165 minutes) begins with a consultation and a lash bath, followed by custom mapping and design. Clients can choose soft, wispy or bold styles, and brown lashes can be requested for a softer, more natural blend. Clients need to arrive with no existing extensions, strips or clusters; a removal can be booked beforehand if needed.

Mimics ($55, 30 minutes) are cluster sets styled to resemble individual extensions, chosen from the cluster lookbook or selected together in the studio. With proper care they typically last up to 7 days. Upkeep comes in two windows: Mini Upkeep ($65, 75 minutes) within 1 to 1.5 weeks of a full set, and Client Upkeep ($90, 105 minutes) within 2 to 3 weeks. Both include a lash bath and removal of outgrown lashes. Mini Upkeep needs at least 70% of extensions to remain and Client Upkeep at least 40%; less may call for a regular fill or a full set.

Each booking requires a $30 deposit, which is non-refundable. Cancellations and reschedules need at least 24 hours' notice, and late cancellations or no-shows may be charged up to the full service total. Most services can be moved to another time once with 24 hours' notice. The remaining balance is due at the appointment; for mimics, bottom lashes and upkeep, payment is accepted by cash, Zelle or Apple Pay. Buy Now, Pay Later is offered for bookings from $50 to $4,000, and customers must be approved before their appointment.