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Society

Society

Hair salon in Los Angeles, CA

Sam DiVine founded Society and opened it at age 24 without investors. The salon has been at its Melrose Avenue address since 2014 and remains independently owned and bootstrapped, according to the salon.

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About

Sam DiVine founded Society and opened it at age 24 without investors. The salon has been at its Melrose Avenue address since 2014 and remains independently owned and bootstrapped, according to the salon.

Haircutting and styling covers blowouts, cut and blowout, barbering, special occasion styling, keratin and straightening, and extensions. Color work includes base tints, partial and full highlights, toner or gloss, blonding, balayage, color correction, virgin bleach and tone, and bleach and tone retouch. The salon also works on short hairstyles, low-maintenance cuts, barbered fades and gray coverage.

Services are customized for each client and charged a la carte. Glosses, bases, root shadows and blowouts added to highlights are booked as separate services. Consultations can be booked online and are recommended, including virtual ones before a color visit. Listed prices are starting points that can change with a client's requests and hair needs, and wedding, special occasion and house call pricing is quoted on request.

Society Academy, the training space in West Hollywood, offers services at reduced Academy pricing. They are performed by a dedicated assistant stylist and checked by an expert educator before the guest leaves. Academy haircuts take about two to three hours and color services about three to eight hours. Color corrections, platinum blonde and major transformations need a consultation first. Hair model appointments under the Be a Hair Model program run at model rates and move more slowly, performed by an artist in training and guided by educators.

The salon is a certified green salon through its Green Circle partnership, recycling up to 95% of its waste, and adds a $3 eco fee to each ticket. It describes itself as a top salon in Los Angeles and reports an average client rating of 4.8 stars; these are the salon's own claims. Wedding hair and makeup teams serve Los Angeles and destination weddings, including Big Sur, and house calls bring stylists to the client's location on request.

Each new artist goes through structured education and mentorship, with the salon reporting roughly $20,000 invested per artist. The salon also describes a career track from apprentice that can lead to co-ownership of a location.

Specials & promotions

  • Hair model appointments at a model-only rate

    Guests trade a little extra time and flexibility for the model rate. The artist is in training and guided by Society educators.

    On their website as of Oct 29, 2026 · Where we saw it

Services

Final prices may vary.

Base tints, partial and full highlights, balayage, toner or gloss, blonding, bleach and tone work, color correction and retouch, with price ranges listed for each service.

  • Toner or Gloss $90–$175
  • Base Tint $100–$200
  • Bleach + Tone $165–$365
  • Bleach + Tone Retouch $165–$365
  • Blonding Service $165+
  • Color Correction $165+
  • Partial Highlight $165–$335
  • Full Highlight $195–$460
  • Balayage $250+
  • Virgin Bleach + Tone $260+
  • Retouch Price at booking

Blowouts, cut and blowout, barbering, special occasion styling, keratin and straightening, and extensions.

  • Barbering $90–$190
  • Blowouts $90+
  • Haircut + Blowout $130–$230
  • Special Occasion $180–$280
  • Keratin + Straightening $250+
  • Extensions Price at booking

Model-rate appointments performed by artists in training under educator guidance, for clients who want reduced pricing and a slower pace.

  • Model Blowout $25
  • Model Toner or Gloss $25
  • Model Base Tint $35
  • Model Haircut + Blowout $35
  • Model Bleach + Tone Retouch $50
  • Model Partial Highlight $65
  • Model Virgin Bleach + Tone $75
  • Model Full Highlight $80
  • Blowout Model $25
  • Toner or Gloss Model $25
  • Base Tint Model $35
  • Haircut + Blowout Model $35
  • Partial Highlight Model $65
  • Virgin Bleach + Tone Model $75
  • Full Highlight Model $80
  • Cut + Color Model Price at booking

Training-space services at Academy pricing, performed by a dedicated assistant stylist and checked by an educator before the guest leaves.

  • Academy Blowout $55
  • Academy Toner or Gloss $55
  • Academy Base Tint $75
  • Academy Haircut + Blowout $95
  • Academy Blonding Service $125
  • Academy Color Correction $125
  • Academy Virgin Bleach + Tone $125
  • Academy Bleach + Tone Retouch $130
  • Academy Partial Highlight $150
  • Academy Full Highlight $175
  • Academy Cut + Color Price at booking

Hair and makeup for Los Angeles and destination weddings, including Big Sur, with options for the groom and bridesmaids.

  • Wedding Hair + Makeup Price at booking

Photos

  • Owner Sam DiVine styling a client's hair on set
  • Blonde balayage lob haircut with waves
  • Society lettering on a black wooden wall
  • Salon interior with styling stations and white brick wall
  • Client selfie showing voluminous wavy long hair
  • Client selfie showing blonde balayage with face-framing layers
  • Client selfie showing blonde lob with soft waves
  • Client selfie showing long blonde hair in a car
  • Client selfie showing long blonde straight hair
  • Salon retail shelves with product and shopping bags
  • Model with dark wavy hair photographed inside the salon
  • Blonde highlights with soft waves on long hair

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.societysalons.com (opens in a new tab)

Highlights
  • Academy services at reduced pricing, performed by a dedicated assistant stylist and checked by an educator before the guest leaves
  • Be a Hair Model program with model-rate appointments
  • Certified green salon through its Green Circle partnership, recycling up to 95% of salon waste
  • Virtual consultations available before color appointments
  • Wedding hair and makeup for Los Angeles and destination weddings, including Big Sur
  • Shu Uemura, Davines and R+Co products, plus gift cards
Good for
  • Color changes that call for a consultation first
  • Clients who want Academy pricing
  • Short hairstyles and low-maintenance cuts
  • Barbered fades
  • Wedding parties and destination weddings
  • Clients who want house calls
  • Clients open to a slower model appointment
Treats
  • Covering grays
  • Low-maintenance haircuts
  • Short hairstyles
  • Barbered fades
  • Color correction
  • Platinum blonde
Techniques
  • Balayage
  • Partial and full highlights
  • Base tint
  • Toner or gloss
  • Blonding
  • Bleach and tone
  • Virgin bleach and tone
  • Color correction
  • Root shadow
  • Keratin and straightening

Products & treatments

  • Shu Uemura
  • Davines
  • R+Co

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