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Salon 124 Group
Salon 124 Group

Salon 124 Group

Hair salon · 7 locations

Brian Perdue founded the business, which opened its first salon in 1991 in Snellville, Georgia, in a converted ranch home. The group has since grown to several locations and describes its mission as elevating the beauty industry and the communities it serves.

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About

Brian Perdue founded the business, which opened its first salon in 1991 in Snellville, Georgia, in a converted ranch home. The group has since grown to several locations and describes its mission as elevating the beauty industry and the communities it serves.

Salon 124 salons are in Grayson, Duluth, Dacula, Suwanee and Monroe. Genesis Salon Webb Gin in Lawrenceville opened in 1996 and offers hair services at moderate prices, and New Artist by 124 in Grayson is a salon for recent cosmetology graduates offering services at reduced rates. The group says Modern Salon magazine gave Salon 124 its Salon of the Year Award of Special Distinction in 1997, and that Salon Today recognized it as one of America's fastest-growing salon organizations.

Training has been part of the group since its first cosmetology school, the Process Institute of Cosmetology, opened in Lawrenceville in 2006. In 2014 it was renamed Keune Academy by 124 under an alliance with Keune Haircosmetics. The academy starts classes every eight weeks and offers Hair Design and Master Cosmetology certifications. In 2024 the training program was consolidated at the New Artist location in Grayson.

Stylist pricing follows a level system tied to experience, expertise and education, and rises slightly as a stylist moves up. Cuts are booked for about 45 minutes to an hour and include a shampoo and blow-dry, while the Blow-Dry service includes a shampoo, scalp massage and blowout. Stylists keep detailed color formula records and are continuously trained on new cutting, color and keratin trends. Balayage is listed at $106 to $221 at Salon 124 and Genesis locations, and perms at $75 to $209, with the perm price quoted at appointment.

Hair extensions are made from human hair that can be washed, blow-dried and styled, and a consultation with an extension expert is required before booking an application. Options include the Mago Method, Tape In, Weft, Keratin Tip and Micro-Link (I-Tip). Custom wigs and toppers are offered at the Grayson salon, with private consultations and professional installation. Clients are enrolled in the 124 Rewards program automatically and earn points on hair product purchases, with 500 points redeemable for $10 off. Cancellations with less than 24 hours notice, and missed appointments, are charged 50% of the scheduled services, so clients should review the policy before booking.

The salon's stated aim is to raise standards across the beauty trade and in the neighbourhoods it works in. Stylists take ongoing training in current cutting, colour and keratin techniques.

The salons use soft lighting.

Locations

Specials & promotions

  • $10 off for 500 reward points

    Earn points on hair product purchases; ask the salon for details

    On their website as of Oct 28, 2026 · Where we saw it

Services

Final prices may vary.

Extra services to add to a color appointment, such as additional foils, glazes, low lights and a color wash.

  • Additional Foils · New Artist by 124 $10
  • Service/Extra Color · New Artist by 124 $10
  • Low Lights · New Artist by 124 $15
  • Malibu Makeover · New Artist by 124 $15
  • Shadow Root · New Artist by 124 $15
  • Custom Conditioning Treatment · New Artist by 124 $17–$25
  • Glaze · New Artist by 124 $18
  • Foil Frame · New Artist by 124 $20
  • Color Wash (Soap Cap) · New Artist by 124 $28
  • Filler For Corrective Color · New Artist by 124 $30

Single process, foils, highlights, balayage, bleach and all-over color, plus men's color and haircut combinations.

  • Men's Color · New Artist by 124 $34
  • Root Touch-Up · New Artist by 124 $39
  • Partial Foil · New Artist by 124 $49
  • Root Touch-Up & Haircut · New Artist by 124 $51
  • Single Process $53–$95
  • All Over Color · New Artist by 124 $57
  • Partial Foil & Haircut · New Artist by 124 $61
  • Bleach Only · New Artist by 124 $65
  • All Over Color & Haircut · New Artist by 124 $69
  • Full Foil · New Artist by 124 $69
  • Foil (Sectional) $80–$146
  • Full Foil & Haircut · New Artist by 124 $81
  • Bleach Touch-up & Tone · New Artist by 124 $87
  • Balayage · New Artist by 124 $89
  • Bleach Touch-up, Tone & Haircut · New Artist by 124 $99
  • Platinum Card · New Artist by 124 $99
  • Balayage & Haircut · New Artist by 124 $101
  • Foil (Full) $101–$197
  • Balayage $106–$221
  • Highlights $138–$285
  • Custom Color · New Artist by 124 Price at booking

Men's and women's haircuts.

  • Men's Haircut · New Artist by 124 $25
  • Women's Haircut · New Artist by 124 $25

Extension methods including Mago Method, Tape In, Weft, Keratin Tip and Micro-Link, each after a consultation.

  • Hair Extensions Price at booking
  • Keratin Tip (K-Tip) Price at booking
  • Mago Method Price at booking
  • Micro-Link (I-Tip) Price at booking
  • Tape In Method Price at booking
  • Weft Price at booking

Blowouts, blow-dries, haircuts and special occasion styling, with a hot-tool styling add-on.

  • Hot Tool Styling Add-On · New Artist by 124 $10
  • Signature Blowout · New Artist by 124 $25
  • Blow-Dry $35–$55
  • Haircut $37–$88
  • Special Occasion Styling $54–$93

Conditioning and K18 treatments, silk press, perms and keratin services.

  • Conditioning Treatment · New Artist by 124 $10
  • K18 Treatment · New Artist by 124 $15
  • Conditioning Treatment $20–$22
  • Short Length Perm · New Artist by 124 $58
  • Silk Press · New Artist by 124 $60
  • Medium Length Perm · New Artist by 124 $68
  • Perm $75–$209
  • Keratin Complex Express $80–$100
  • Keratin Express / Express Blowout · Genesis Salon Webb Gin $80–$100
  • Keratin Smoothing Treatment · Genesis Salon Webb Gin $210–$338
  • Natural Keratin Smoothing Treatment $210–$338

Brow waxing, two facial areas, brow tint and long-lasting eyebrow tint.

  • Long Lasting Eyebrow Tint · New Artist by 124 $13
  • Brow $16–$20
  • Brow Tint $22
  • Two Facial Areas $22–$27

Custom wigs and toppers with private consultations and professional installation at the Grayson salon.

  • Wigs & Toppers · Grayson Price at booking

Photos

  • Wide view of salon interior with black styling chairs, mirrors and BE BEAUTIFUL wall lettering
  • Salon reception desk with wood slat front, patterned blue wallpaper and product shelves
  • Group of smiling women and a man walking arm in arm on a grassy park path
  • Salon reception desk with wood slat front, product shelves and styling chairs beyond
  • Group of smiling women walking arm in arm across a park lawn, used as the homepage hero banner
  • Salon floor with black styling chairs, mirrors and white brick walls with BEAUTIFUL lettering
  • Bright salon lounge with product shelves, seating and pendant lights
  • Salon floor with rows of black styling chairs and mirrored stations under industrial lighting
  • Salon reception desk with wood slats, patterned blue wallpaper and styling stations beyond
  • Salon reception desk and retail shelves with product displays
  • Retail product shelves lining a bright white salon wall
  • Genesis by 124 reception desk beneath the illuminated wordmark sign
Highlights
  • Keune Academy by 124 offers Hair Design and Master Cosmetology certifications, with classes starting every eight weeks
  • New Artist by 124 offers reduced-rate services from recent cosmetology graduates
  • Mago Method extensions attach with cotton string and use no chemicals, adhesives or electricity
  • Micro-Link (I-Tip) extensions are installed without glue, adhesives or tape
  • Stylist prices follow a level system tied to experience, expertise and education
  • 124 Rewards enrolls clients automatically and earns points on hair product purchases
Good for
  • color and highlight clients
  • hair extension clients who complete a consultation first
  • budget-conscious clients at Genesis Salon
  • reduced-rate visits at New Artist by 124
  • custom wig and topper clients in Grayson
  • keratin and perm clients
Treats
  • root touch-ups
  • highlights
  • balayage
  • bleach and toning
  • hair extensions
  • keratin smoothing
  • perms
  • wigs and toppers
  • eyebrow shaping
Techniques
  • single process color
  • foil and sectional foil
  • highlights
  • balayage
  • bleach
  • Malibu Makeover
  • Mago Method
  • Micro-Link (I-Tip)
  • Keratin Tip (K-Tip)
  • Tape In

Products & treatments

  • Keune Haircosmetics
  • Retail hair products

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