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Principle Salon
Principle Salon

Principle Salon

Hair salon in San Francisco, CA

Rated 5.0 out of 5 (68 on Google Maps) (opens in a new tab)

Principle Salon was founded in January 2017 and is run by owner Alx Nixon, who also works as a stylist and colorist. The salon describes itself as highly rated and as the healthiest hair salon in the area.

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About

Principle Salon was founded in January 2017 and is run by owner Alx Nixon, who also works as a stylist and colorist. The salon describes itself as highly rated and as the healthiest hair salon in the area.

The salon's philosophy centers on low-toxic hair color and styling products, organic when possible, and on keeping its environmental footprint small. It is a Green Circle Salon and works with Green Circle to recycle used foils, color tubes, and excess color, and composts hair clippings. It also tries to avoid single-use and non-recyclable plastic items. A high-capacity HEPA air filter cycles the air in the salon every 15 minutes.

Balayage is a major specialty. The salon explains it as a form of highlighting in which lightener is swept on to place highlights where they are needed, and says a balayage can last up to six months before it needs a touch-up. Services also include curly haircuts, razor cutting, dry cutting, precision cutting, highlights, and blonding.

Pricing for haircuts is set by service rather than gender, and prices may vary by stylist. First-time clients booking a partial or full highlight or balayage are quoted $515 and $590 respectively, with appointments of about 3 hours 30 minutes and about 4 hours. Existing clients are quoted partial balayage starting at $325 and full balayage starting at $390. A color consultation costs $40 and takes about 20 minutes, and that fee is applied to the service you book.

Booking requires at least 48 hours' notice to cancel. A cancellation within 48 hours of the appointment is charged at least 50% of the booked total. The salon offers gift cards, and the products used in the salon can be tried there and bought for home use.

The salon uses low-toxic color and styling products, organic when possible, and aims for haircuts and color with minimal environmental impact.

Services

Final prices may vary.

Balayage, highlights, blonding, gloss and toner, and tint or root touch-ups, with separate pricing for first-time and existing clients on highlights and balayage.

  • First-Time Client: Partial Highlight / Balayage $515
  • First-Time Client: Full Highlight / Balayage $590

A 20-minute color consultation for $40, with the fee applied to the service you book.

  • Color Consultation $40

Shampoo and blow dry using gentle, non-toxic products, including a shampoo, conditioning, and a blow dry. Braids and up-dos are not included.

  • Color Consulation $40
  • Shampoo & Blow Dry $100+
  • Partial Highlight / Balayage $140+
  • Blow Dry $170+
  • Gloss / Toner $180+
  • Full Highlight / Balayage $315+
  • Tint / Root Touch-up $365+
  • Balayage Price at booking

Photos

  • Woman in white shirt standing in salon doorway beside window signage
  • Salon styling station with cork walls and concrete floor
  • Wall shelf displaying salon product bottles and decor
  • Styling station with mirror, flowers and cork wall
  • Woman standing in doorway of the salon storefront
  • Salon interior with styling stations and mirrors
  • Blonde balayage result on long hair, salon shelves behind
  • Highlighted hair styled in a bun, salon shelves behind

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.principlesalon.com (opens in a new tab)

Highlights
  • Balayage can last up to six months before a touch-up, according to the salon
  • Green Circle Salon that recycles foils, color tubes, and excess color and composts clippings
  • HEPA air filter that cycles the salon air every 15 minutes
  • Color lines the salon says are free of ammonia, PPD, resorcinol, aerosols, parabens, and formaldehyde
  • Products can be tried in the salon and purchased for home use
  • First-time client highlight and balayage pricing is set as a fixed package
Good for
  • first-time clients
  • low-maintenance blondes
  • clients seeking balayage or highlights
  • curly hair
  • clients who prefer low-toxic products
  • clients wanting a color consultation before booking
  • walk-ins who call ahead
Treats
  • gray coverage
  • gray blending
  • low-maintenance color
  • root touch-ups
  • haircut shape and style
Techniques
  • balayage
  • highlighting
  • blonding
  • gloss and toner
  • tint and root touch-up
  • curly haircuts
  • razor cutting
  • dry cutting
  • precision cutting
  • blow dry

Products & treatments

  • RŌZ haircare
  • Goldie plant-based haircare
  • Innersense hair wellness
  • Reverie hair products
  • O&M color lines

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