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Pete DiVietri
Pete DiVietri

Pete DiVietri

Hair salon in Hermosa Beach, CA

Rated 5.0 out of 5 (99 on Google Maps) (opens in a new tab)

Pete DiVietri Salon works from inside Crush Salon on 14th Street in Hermosa Beach, so clients book into the Pete DiVietri salon space within the larger Crush Salon building. The menu is organized into color, cuts and styling, a set of Formosi services, and hair treatments, and color and highlights are the salon's listed specialty.

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About

Pete DiVietri Salon works from inside Crush Salon on 14th Street in Hermosa Beach, so clients book into the Pete DiVietri salon space within the larger Crush Salon building. The menu is organized into color, cuts and styling, a set of Formosi services, and hair treatments, and color and highlights are the salon's listed specialty.

Color work covers root touch-ups, all over color, partial and full highlights, balayage and partial balayage, along with gloss or toner, base bump highlights, lowlights, and bleach and tone. Cut and style appointments include women's and men's haircuts, shampoo and blowout, child haircuts, fringe trims and consultations. Consultations are complimentary and carry no obligation to book a service.

Hair treatments include deep conditioning, Brazilian blowout, relaxer and keratin treatments, and the salon also offers K-Tip and tape-in extensions. The Formosi services bundle a restorative deep conditioning with a blowout and a haircut with a blowout, each described in the menu below.

Booking is by phone or text, and walk-ins are welcome, though booking ahead is suggested to avoid a wait. There is no parking on site; metered street parking is nearby, and a parking garage about 20 feet away also has metered spaces.

Services are offered for every hair type, from fine and straight to thick and textured, with the color and highlights work as the main focus.

Specials & promotions

  • Free hair consultation

    $0

    No obligation or cost.

    On their website as of Oct 29, 2026 · Where we saw it

Services

Final prices may vary.

Root touch-ups, all over color, partial and full highlights, and balayage in several forms, along with gloss or toner, base bump highlights, lowlights, and bleach and tone. Most color services include a blowout and style.

  • Root Retouch $100+
  • All Over Color $135+
  • Partial Highlights $165+
  • Partial Balayage $175+
  • Balayage $250+
  • Full Highlights $300+

Women's and men's haircuts, shampoo and blowout, child haircuts, fringe trims, and complimentary consultations.

  • Men's Haircut $55
  • Shampoo & Blowout $55
  • Women's Haircut $100
  • Consultations Price at booking

Two bundled services: a restorative deep conditioning with a clarifying cleanse, scalp massage and signature gloss followed by a blowout, and a haircut with shampoo, conditioning, precision cut and blowout.

  • Restorative DEEP Conditioning & Blowout $95
  • Haircut & Blowout $100

Deep conditioning, Brazilian blowout, relaxer and keratin treatments, with prices starting at the amounts listed on the menu.

  • Deep Conditioning Treatment $90+
  • Brazilian Blowout $300+

Photos

  • Pete DiVietri smiling in salon with arms crossed, name and location overlay
  • Salon styling stations with black chairs and mirrors, Pete's circular photo below
  • Long hair with dark roots fading to platinum blonde ends
  • Long layered hair with golden blonde balayage highlights
  • Shoulder-length layered hair with soft caramel highlights
  • Wavy long hair with blonde and caramel highlights
  • Long wavy hair with caramel and copper balayage
  • Long wavy copper red hair color
  • Long wavy auburn red hair color
  • Woman with long blonde balayage hair in a salon setting

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Color and highlights are the listed specialty, from root touch-ups to balayage
  • Complimentary consultations with no obligation
  • Blowouts are included in most color and deep conditioning prices
  • Restorative deep conditioning and blowout as a Formosi service
  • K-Tip and tape-in extensions offered
  • Walk-ins welcome, with booking ahead suggested
Good for
  • Clients of all hair types, fine to thick and textured
  • Anyone wanting a consultation before booking color
  • Walk-in clients
  • Men and women seeking haircuts
  • Children's haircuts
  • Clients looking for a blowout for a special occasion
Treats
  • Root touch-ups
  • All over color
  • Highlights and balayage
  • Gloss or toner
  • Lowlights
  • Relaxer and keratin treatments
  • Hair extensions
Techniques
  • Balayage and partial balayage
  • Partial and full highlights
  • Base bump highlights
  • Lowlights
  • Gloss or toner
  • Bleach and tone
  • Blowout and style
  • Scalp massage
  • Clarifying cleanse
  • Deep conditioning treatment

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