Neo Noire

Neo Noire is a studio salon on the second floor of a building on South Ritter Avenue in Indianapolis, run by owner and craft hairdresser Holly Beasley. Holly opened the studio after eight years as education director at a salon, so the business is built around her own hands-on work with clients.

Holly listens closely to what each client wants and gives straightforward recommendations based on their daily life and style goals. She works across classic looks and current trends and does not put clients into a single aesthetic category. Her stated aim is for every client to leave feeling their best.

The studio does not publish a service menu on its site, so questions about which service suits a particular hair goal can be sent to the email address listed there.

Pricing is based on hair length and thickness rather than gender. New clients are asked to book a consultation with their service before the first appointment. Appointments can be managed through the Square Go app or a Square account. Cancellations and changes need 24 hours' notice; late changes, cancellations within 24 hours, and no-shows are charged the full scheduled service.

The studio is open Wednesday and Thursday from 10am to 8pm and closed Sunday and Monday. eGift cards are sold in amounts of $30, $45, $60, $145, or a custom amount.

Holly's approach centers on listening to each client and giving honest recommendations matched to lifestyle and style goals, without boxing clients into one look.