MAIR

Mair works as an agency rather than a salon with a fixed location. Clients book a specialist for a visit at a residence, hotel, boat or office, and the specialist's name is confirmed on each booking. The business says it describes itself as an agency and not an app.

For private clients, the offering covers hair services such as blowouts, styling and updos, makeup for days, evenings and bridal occasions, and manicures, pedicures and combined manicure and pedicure appointments. Hair color and chemical services are not arranged, and neither are lash extensions, tinting or permanent makeup.

Brand clients can book crews for press days, campaigns and covers, activations and runway shows. Clients can ask about locations elsewhere in Miami, and the business says it replies the same day on whether it can send someone. Specialists can be requested as a woman or a man, and as English-speaking or Spanish-speaking.

According to Mair, most applicants are turned away, and a specialist's profile goes live only after the salon has placed them. Applications from specialists are accepted for hair, makeup, nails, skin, grooming and massage.

Each booking is matched to a named specialist, with a named replacement arranged for every appointment.