M.I.A. by Massiel

It works with a team of freelance stylists.

Makeup services include GLAM looks done at the studio, which combine a full-face application with lash strips and take about 55 minutes or more. Wedding beauty appointments pair full-face makeup and lash strips with hairstyling in waves, curls or updos, and run about an hour and a half or more. Bridal makeup is booked through a dedicated bridal page that includes an intake form for wedding inquiries.

On the brows and lashes side, the brow lamination perm is a keratin-based treatment that lasts six to eight weeks and is offered as a needle-free option to microblading. Brow tinting lasts about four to six weeks on the brow hair. The luxury brow makeover combines shaping, lamination and tint, with shaping done by waxing or tweezing at the client's choice. Lash extensions come in classic, hybrid and volume styles; half-lash sessions take about 1.5 hours and full sets about 2.5 hours. Clients are asked to arrive without eye makeup, eyeliner or mascara, and to avoid energy drinks and coffee for at least two hours beforehand. Powder brow touch-ups are booked five to ten weeks after the first session and take about 2.5 hours or more. Clients with earlier brow tattoos can request a cover-up, which begins with a message and a brow evaluation before booking. Powder brow deposits are non-refundable and non-transferable.

Facials and skin treatments are customized to each client's concerns and skin condition, using esthetician-selected formulations from IMAGE Skincare. A facial begins with a professional cleanse that removes all facial cosmetics, then a deep cleanse with skin analysis, customized exfoliation, extractions if needed, a targeted mask, serums, facial massage, hydration and SPF protection. Pricing for facials and skin treatments varies.

The Skin Renewal Society is a monthly membership at $179, paid by automatic monthly draft. Members receive one monthly customized facial or a monthly credit toward a signature beauty service, a complimentary skin analysis every quarter, 10% off in-office skincare and RF microneedling and CO2 resurfacing, and a birthday-month treatment upgrade. The membership credit can go toward lash extensions, brow lamination, brow shaping and tint, waxing, a hydrating glow treatment, a chemical peel, or makeup.

My Makeup one-on-one training covers product selection, knowledge of products for different skin types, color matching, lash strip placement, daily and evening looks, and sanitation of makeup tools. A professional makeup training track adds a career consultation, a one-on-one makeup session, an Instagram and website audit, a makeup kit review, and instruction on photographing and marketing your work. A mentorship program is available for clients who want to become makeup artists. The studio sells the Zodiac Brush Set and M.I.A. Artist Blending Sponges.

According to the business, reviews on its booking page average Excellent across 31 reviews, and it has been featured in VoyageMIA.

Built on individualized work, with makeup tailored to each person and customized facials and skin treatments, and an emphasis on long-term client relationships.