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Loft 177
Loft 177

Loft 177

Hair salon in New York, NY

Rated 4.9 out of 5 (42 on Google Maps) (opens in a new tab) Closed · opens at 10 AM

The founders set out to build a more elevated but personal kind of salon visit, and the business describes its team as bringing decades of combined experience to appointments.

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About

The founders set out to build a more elevated but personal kind of salon visit, and the business describes its team as bringing decades of combined experience to appointments.

Color is the main draw. Custom color formulas are mixed to suit each client's style and skin tone, with options that include babylights, balayage and bold fashion shades. Precision cuts cover shaping and texturizing for every hair type, from classic bobs to layered looks. Extensions are offered with hand-tied, k-tip and tape-in methods to add length and volume.

A first visit starts with a consultation about hair goals, lifestyle and preferences, so guests should plan an extra 15 minutes. The salon aims for a welcoming, non-judgmental room where each client's personal style is celebrated, and it treats every appointment as a creative collaboration. Client reviews on the site often mention the color work, blonding and relaxed feel.

The salon also carries and sells professional haircare, including the Davines line, a sulfate-free shampoo and conditioner, styling mousses and pastes, and masks, repair serums and scalp treatments. Complimentary beverages are offered during visits.

Treats each appointment as a creative collaboration, with precision and artistry guiding the work and a non-judgmental environment for each client.

A loft-style room with exposed brick, warm wood tones and plenty of natural light, with music and lighting chosen to keep things relaxed.

Services

Final prices may vary.

  • Custom Color Price at booking
  • Extensions Price at booking
  • Precision Cuts Price at booking
  • Styling Price at booking
  • Treatments Price at booking

Photos

  • Faded salon interior with logo overlay
  • Salon lounge with sofa, chairs and shampoo bowls
  • Salon styling stations with arched mirrors
  • Salon styling stations with arched mirrors and wood stool
  • Product shelves with brick wall and olive tree
  • Salon interior with styling chairs and lounge seating
  • Product shelves on exposed brick wall in the salon
  • Haircare product shelves on brick wall in the salon

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Custom color formulas tailored to each client's style and skin tone
  • Babylights, balayage and vivid fashion shades
  • Hand-tied, k-tip and tape-in extensions
  • Consultation at the first visit to discuss goals and lifestyle
  • Carries the Davines professional haircare line
  • Complimentary beverages
Good for
  • Color services
  • Blonding
  • Fashion shades
  • First-time clients who want a consultation
  • Layered and bob cuts
  • Added length and volume
  • Soho clients
Treats
  • Color change
  • Blonding
  • Haircut shaping
  • Thinning or lack of volume
  • Hair length and volume
  • Damaged or dry hair
Techniques
  • Babylights
  • Balayage
  • Vivid fashion color
  • Precision cutting
  • Texturizing
  • Hand-tied extensions
  • K-tip extensions
  • Tape-in extensions
  • Repair serums
  • Scalp treatments

Products & treatments

  • Davines
  • Sulfate-free shampoo and conditioner
  • Styling mousses and pastes
  • Masks
  • Repair serums
  • Scalp treatments

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