Loft 177
Hair salon in New York, NY
The founders set out to build a more elevated but personal kind of salon visit, and the business describes its team as bringing decades of combined experience to appointments.
Read moreAbout
The founders set out to build a more elevated but personal kind of salon visit, and the business describes its team as bringing decades of combined experience to appointments.
Color is the main draw. Custom color formulas are mixed to suit each client's style and skin tone, with options that include babylights, balayage and bold fashion shades. Precision cuts cover shaping and texturizing for every hair type, from classic bobs to layered looks. Extensions are offered with hand-tied, k-tip and tape-in methods to add length and volume.
A first visit starts with a consultation about hair goals, lifestyle and preferences, so guests should plan an extra 15 minutes. The salon aims for a welcoming, non-judgmental room where each client's personal style is celebrated, and it treats every appointment as a creative collaboration. Client reviews on the site often mention the color work, blonding and relaxed feel.
The salon also carries and sells professional haircare, including the Davines line, a sulfate-free shampoo and conditioner, styling mousses and pastes, and masks, repair serums and scalp treatments. Complimentary beverages are offered during visits.
Treats each appointment as a creative collaboration, with precision and artistry guiding the work and a non-judgmental environment for each client.
A loft-style room with exposed brick, warm wood tones and plenty of natural light, with music and lighting chosen to keep things relaxed.
Services
Final prices may vary.
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Custom Color Price at booking
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Extensions Price at booking
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Precision Cuts Price at booking
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Styling Price at booking
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Treatments Price at booking
Photos
Meet the team
Their website doesn't list the team, so we don't either.
- Highlights
- Custom color formulas tailored to each client's style and skin tone
- Babylights, balayage and vivid fashion shades
- Hand-tied, k-tip and tape-in extensions
- Consultation at the first visit to discuss goals and lifestyle
- Carries the Davines professional haircare line
- Complimentary beverages
- Good for
- Color services
- Blonding
- Fashion shades
- First-time clients who want a consultation
- Layered and bob cuts
- Added length and volume
- Soho clients
- Treats
- Color change
- Blonding
- Haircut shaping
- Thinning or lack of volume
- Hair length and volume
- Damaged or dry hair
- Techniques
- Babylights
- Balayage
- Vivid fashion color
- Precision cutting
- Texturizing
- Hand-tied extensions
- K-tip extensions
- Tape-in extensions
- Repair serums
- Scalp treatments
Products & treatments
- Davines
- Sulfate-free shampoo and conditioner
- Styling mousses and pastes
- Masks
- Repair serums
- Scalp treatments
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