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Locd and Pretty
Locd and Pretty

Locd and Pretty

Hair salon in Boston, MA

Rated 5.0 out of 5 (3 on Google Maps) (opens in a new tab) Closed now

The business describes itself as a complete loc care authority. Its stated aim is to help clients build healthy habits for their hair and scalp, not only to make hair look good in the moment. Loc services are provided by a master loctician who is also a licensed cosmetologist, and the menu covers starter locs, retwists, retwists with styling, curly ends extensions, loc extensions, wicks, add-on services, color and loc repair and maintenance. A loc journey consultation is available for people planning their next steps.

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About

The business describes itself as a complete loc care authority. Its stated aim is to help clients build healthy habits for their hair and scalp, not only to make hair look good in the moment. Loc services are provided by a master loctician who is also a licensed cosmetologist, and the menu covers starter locs, retwists, retwists with styling, curly ends extensions, loc extensions, wicks, add-on services, color and loc repair and maintenance. A loc journey consultation is available for people planning their next steps.

Other styles on the menu include crochet braids, faux locs and loose natural services. Braiding inquiries can go to Gladis or to the partnered loctician. Clients receive first-appointment information by text.

The virtual service is delivered online, so clients do not need to travel to the salon. It covers dryness, thinning, breakage, buildup, sensitive scalp, questions for starter locs and changes in mature locs. The business says the service combines years of hands-on loc work with problem-solving for each client. Its focus is on finding the cause of a problem rather than only suggesting another product. Options are a 69 dollar Scalp and Loc Assessment completed online from photos of the hair and scalp, a 119 dollar Protocol with a 30-day follow-up that does not require a live call unless one is recommended, and a 225 dollar 90-Day Scalp and Loc Reset with a full assessment, a customized wash, moisture, scalp-care and maintenance routine, product recommendations and adjustments over 90 days.

The Crown Care Line is a loc care range priced from 4.99 to 29.99 dollars, made with ingredients the business describes as nourishing for moisturizing, strengthening, refreshing and maintaining locs. It includes hydrating shampoos, conditioners, moisturizing sprays, oils and scalp treatments, such as Pretty Loc Oil, NouriLoc shampoo, Crown Reset shampoo and PureLoc Cleanser. Monthly subscriptions save 20 percent for 12 months and can be paused or cancelled at any time. Subscriptions every 3 months save 15 percent for 36 months and can be cancelled at any time. Customers are asked to review ingredients and contact the business about allergies before ordering, since natural ingredients can still cause sensitivities. Orders ship by USPS 3 to 5 business days after confirmation, shipping is only within the United States, and returns are not accepted once an order has shipped.

The shop also lists loc accessories, digital products and Pretty loc extensions. The resources page offers a maintenance guide, product information, a scalp and loc prescription protocol, a consultation form and loc extension guidelines. The Pretty TV page hosts loc talk videos, and visitors can request topics through a contact form. The business says it is expanding into trichology education and advanced hair-loss and scalp training, within the scope of cosmetic hair and scalp care.

Focuses on the cause of a hair or scalp problem and on habits that support healthy locs, rather than relying only on the next product.

Services

Final prices may vary.

Children's styles including buns, braids, sleek ponytails, twists, bows, beads and knots with puffs.

  • 2 Buns + Front Braids Price at booking
  • 2 Sleek Ponytails Price at booking
  • Bows, Beads, and Braids Price at booking
  • Half-Up Twists Price at booking
  • High Bun + Front Twists Price at booking
  • Knots + Puff Price at booking

Loc care from a master loctician, covering starter locs, retwists, repairs, extensions, color, wicks and a loc journey consultation.

  • Add On Services Price at booking
  • Color Price at booking
  • Curly Ends Service Price at booking
  • Loc Extensions Price at booking
  • Loc Journey Consultation Consultation
  • Loc Repair & Maintenance Price at booking
  • Retwist Price at booking
  • Retwist and Style Price at booking
  • Starter Locs Price at booking
  • Wicks Price at booking

Men's Barrel Braids, a clean, detailed barrel style that does not require committing to locs.

  • Men's Barrel Braids Price at booking

Crochet braids, faux locs and loose natural styles.

  • Crochet Braids Price at booking
  • Faux Locs Price at booking
  • Loose Natural Services Price at booking

Online scalp and loc assessments and care plans, with options at 69, 119 and 225 dollars.

  • Virtual Loctician Scalp + Loc Assessment $69
  • Virtual Loctician Protocol + 30-Day Follow-Up $119
  • 90-Day Scalp + Loc Reset $225

Photos

  • Client in the pink ball pit inside the shop's pink space
  • Close-up of locs with honey-colored tips
  • Close-up of freshly installed locs on the scalp
  • Client's locs with blue and blonde dyed tips from behind
  • Client's head with neat braided loc-style sections
  • Long loc extensions with curly ends, seen from behind
  • Freshly retwisted locs on a client's scalp
  • Loc hair colored pink and magenta
  • Woman with a high loc ponytail accented with orange beads
  • Newly installed microlocks being checked in a hand
  • Stylist working on a client's curly hair in the salon chair
  • Two young girls with beaded hairstyles in the salon

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.locdandpretty.com (opens in a new tab)

Highlights
  • A 69 dollar Scalp and Loc Assessment completed online from hair and scalp photos, with a care protocol delivered by email
  • A 90-Day Scalp and Loc Reset at 225 dollars with follow-up support and protocol adjustments across the 90 days
  • Men's Barrel Braids, the newest service, for a clean, detailed barrel look without committing to locs
  • Crown Care Line products priced from 4.99 to 29.99 dollars, with subscription savings
  • Kids hair styles including braids, buns, bows, beads and half-up twists, plus an accessory corner
Good for
  • loc maintenance and retwists
  • starter locs
  • kids hairstyles
  • remote scalp and loc assessments
  • people who want a barrel braid look without locs
  • clients who want a plan for the next 90 days
  • clients ordering loc care products by mail within the United States
Treats
  • dryness
  • thinning
  • breakage
  • buildup
  • sensitive scalp
  • starter loc questions
  • mature loc changes
  • loc repair
Techniques
  • starter locs
  • retwisting
  • retwist and style
  • curly ends extension
  • loc extensions
  • wicks
  • loc journey consultation
  • faux locs
  • crochet braids
  • barrel braids

Products & treatments

  • Crown Care Line
  • Pretty loc extensions
  • loc accessories
  • accessory corner with headbands, bows, clips, scrunchies and beads

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