Lo Nichole Makeup

Bridal work begins with a consultation that covers the client's vision, dress style, skin type, and wedding theme. Bridal and event looks can be soft glam or full glam, and each look is customized to the client's features, skin type, style, and vision.

Competition work covers stage lighting and the tanned look used in bodybuilding competitions, and the business says its makeup holds from the first photo through the final dance, including prejudging and finals. Event makeup covers galas, birthdays, red-carpet events, proms, and corporate functions.

Photoshoot makeup covers editorials, branding sessions, maternity shoots, and engagement photos. Looks are blended and placed to photograph well in wedding photos, flash photography, and stage lighting.

To book, clients submit a request form that asks for the event type, date, location, inspiration photos, and the look they want. The business says it reaches out to people who submit the form as soon as possible.

Each look starts with skin preparation meant to leave a smooth, hydrated base, and Lauren Weidner listens to each client's wishes and style before creating the look.

Appointments are described as relaxed and uplifting.