Hair by Whitney Nicole

Hair by Whitney Nicole works from a store address in Lauderhill and pairs in-person hair services with an online shop for wigs and hair products. The online store was established in 2019 by owner Whitney Nicole, who built the first version herself. The business reports shipping wigs to more than 10 states in its first year and receiving over 1,000 orders from customers across the country.

The in-person menu covers quickweaves, quickweave bobs, shortcut quickweaves, half up/half down styles, wig installs, haircoloring and a custom haircoloring service that colors a wig to the customer's chosen shade and styles it. Haircoloring is listed from $250, wig installs start at $165, and the quickweave and style services start at $150.

Wigs are sold in named collections, including Ashe Blonde and Highlight, Pink, 613 blonde, Rainbow and Natural color HD, and in several constructions: HD 13x6, glueless, closure, full lace and mix blend. Named wigs such as Sapphire, The Amara, The Electric, The Honey and The Phoenix are listed from $280, with Purple reign, The Barbie, The Frost, The Midnight and The Royal from $300, The Inferno from $350 and Goddess curly from $450. Bodywave bundles are listed from $75 on the site.

Beyond hair, the business sells shoes and apparel, which are promoted on a separate Instagram page. Customers can reach the business by phone or text, and it says it responds within 24 hours. Checkout accepts Afterpay, Klarna and Affirm, and the site publishes its terms, shipping and returns, and privacy policy.

The business describes its hair products as luxury and aims to serve customers nationwide.