Forecast
Hair salon in Birmingham, AL
Forecast opened in May 2017. Co-founders Mert McNaughton and Mark Hyde built the salon around fashion, creativity and innovation, and the salon says it wants to shape a movement in those areas. It also says it is committed to caring for the environment and the people around it. Community work includes Local Loop Lifestyle Market pop-ups, educational events and charitable efforts.
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Forecast opened in May 2017. Co-founders Mert McNaughton and Mark Hyde built the salon around fashion, creativity and innovation, and the salon says it wants to shape a movement in those areas. It also says it is committed to caring for the environment and the people around it. Community work includes Local Loop Lifestyle Market pop-ups, educational events and charitable efforts.
New color clients book a consultation before reserving a color appointment. The consultation runs about 15 minutes, and during it the stylist looks at hair, reviews hair history, goes over pricing and sets up a deposit. Virtual consultations are available. A guest care team matches new clients with a stylist based on their hair goals, and appointment length is estimated at the consultation, with color and cut transformations often taking longer. Every service includes a complimentary cocktail chosen from seasonal craft drinks made with local recipes and a range of spirits, and clients are also offered a choice of beverage and comfortable robes. The salon describes its shampoo bowl experience as spa-like.
Haircuts and waxing can be booked online, and gift cards and series packages are sold through the booking site. Color services cannot be booked online. Cancellations and reschedules need 24 hours' notice, and a no-show or late cancellation forfeits the deposit. Teens 12 and up are welcome, there is no kids pricing, and Cowlicks is recommended for young children. Manicures, pedicures and massages are not offered.
Forecast is a certified Green Circle Salon, and its waste from services is shipped to Green Circle Salons for recycling. According to the salon, about 95 percent of hair, foils, color and other waste is recycled rather than sent to a landfill, and it says it recycles over 90 percent of its waste overall. A $5 eco fee is charged per appointment. Forecast is also a Stripe Climate Member, and a share of online shop purchases goes to carbon removal.
Club Forecast is a co-working space for independent stylists, with styling stations, a processing area and multiple shampoo bowls. Stylists there can set their own hours and receive concierge service and industry guidance. For clients, a concierge greets them and offers a complimentary cocktail and snacks.
Staff stay current through on-staff educators and outside experts who bring trends in from across the country. The salon ties its work to fashion and creativity and to caring for the environment and the community around it.
A 20-seat studio where clients are offered a drink and robes during their visit.
Specials & promotions
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Complimentary cocktail with every service
On their website as of Nov 1, 2026 · Where we saw it
Services
Final prices may vary.
Brow lamination.
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Brow lamination Price at booking
Lash lift and tint.
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Lash lift and tint Price at booking
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Waxing Price at booking
Photos
Meet the team
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Ally Clarke
Forecast family since October 2023, versatile craftsman
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Brooke Hill
Shampoo Tech
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Calvin Colbert
Forecast family since November 2020, clipper craftsman
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Caylie Atkinson
Forecast family since October 2023, custom colorist
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Erin Gaynor
Forecast family since October 2023, beauty alchemist
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Faith Cookney
Forecast family since May 2022, stylist and makeup artist
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Hope Bell
Forecast family since October 2024, color maven
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Jesse Isbell
Forecast family since June 2022, foil artisan
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Jojo Raia
Forecast family since March 2022, shag sculptor
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Laney Harris
Forecast family since August 2024, wax specialist
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Leslie Galvan
Forecast family since December 2023, shade specialist
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Mark Hyde Forecast founder, stylist/educator/event hair enthusiast
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Maryjane Clements
Forecast family since June 2023, weft wizard
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Mary Moore
Forecast family since June 2025, apprentice
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Melanie Finney
Forecast family since January 2021, curl connoisseur
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Mert McNaughton
Forecast founder, passionate educator
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Mo Hecht
Forecast family since March 2022, layered expert
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Monday Jackson
Forecast family since February 2026, blonding babe
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Niki Crawford
Forecast family since June 2025, apprentice
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Olivia Elliott
Forecast family since February 2025, lived-in legend
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.forecastsalon.com (opens in a new tab)
- Highlights
- Certified Green Circle Salon, with about 95 percent of waste recycled according to the salon
- Complimentary craft cocktail with every service
- Consultations for new color clients, including virtual options
- Club Forecast co-working space for independent stylists
- Stripe Climate Member with a share of online shop sales going to carbon removal
- Eco fee of $5 per appointment
- Good for
- New color clients
- Clients planning a color change
- Teens 12 and up
- Clients who prefer a virtual consultation first
- Brow and lash appointments
- Independent stylists looking for a co-working space
- Treats
- Color transformations
- Haircuts
- Extensions
- Brow shaping
- Lash enhancement
- Waxing
- Techniques
- Brow lamination
- Lash lift and tint
- Waxing
- Foil highlighting
- Clipper cutting
- Shag cutting
- Layered cutting
- Weft extensions
- Curl styling
- Blonding
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