Essie Cohen Makeup

Essie Cohen Makeup LLC is a woman-owned business founded by Essie Cohen, who has close to 20 years of experience in makeup artistry and the wider beauty industry. Her career has covered luxury retail, fashion, bridal, education and brand strategy, beginning with work as a makeup artist and moving into leadership roles with established brands, where she led teams, drove sales and mentored emerging artists.

The business describes its mission as enhancing the natural beauty of each client while inspiring and empowering them. Community is central to the work: the business supports Make-A-Wish and wish-related fundraising, local charities, community organizations, and women-owned small business initiatives.

Services range from wedding and bridal makeup, including trials, wedding-day makeup, skincare prep and bridal party makeup, to Bar and Bat Mitzvah makeup for the guest of honor and adult family members, events such as prom, sweet sixteen, graduation and maternity shoots, and headshot and branding makeup with on-set touch-ups. Makeup for editorial, TV, film and branded work is also offered. The business says bridal makeup is designed to last 12 or more hours, and all makeup pricing includes lash application unless noted.

Education is a major part of the studio. Personalized lessons and tutorials are offered for adults, teens and pre-teens, and Cosmos and Cosmetics group makeup parties for guests 21 and over combine makeup looks and application techniques with cocktails or mocktails. Business mentorship covers branding, portfolio building, digital presence and running a beauty business, and an academy for aspiring beauty professionals is in the works. An online shop sells brushes, eyeshadow, lipstick, foundation, mascara and holiday sets. Gift certificates are available by email, and travel fees apply for locations outside Westchester County.

Focuses on enhancing each client's natural look, with the owner working directly behind the brush while also teaching and advising other artists and business owners.