Divine Esthetics Co LLC

Services are grouped into brow services, lash extensions, and add-on lash services. The business says its lash sets and brows are custom mapped to each client's features, and the appointment starts with an analysis of the client's eyes and lashes or brows.

On the brow side, eyebrow wax and shaping uses a soft wax suited to sensitive skin, starting at $25 and taking about 20 minutes or more. Brow stain uses a semi-permanent dye and henna mix at $65 for about 45 minutes, and the color can last 3 to 4 weeks on skin and 6 to 8 weeks on hair, though this varies by person. Brow lamination is a chemical process that makes brow hair more flexible for shaping; it costs $80, takes about 45 minutes, and results last 4 to 8 weeks with aftercare. The business advises against repeating it more often than every 4 to 5 weeks. The Signature Brow Transformation combines lamination, stain and wax in about 1 hour 30 minutes for $130, with mapping, cleanup, a scrub and wash, and an under-eye mask included.

For lashes, the Cashmere Volume set starts at $100 and takes about 1 hour 35 minutes or more. It uses soft, lightweight handmade fans and begins with a personalized eye and lash analysis. The business lists up to 5 to 6 weeks of retention, which is not guaranteed. The Luxury Custom Lash Set is $140 and takes about 1 hour 10 minutes or more, with a detailed analysis and custom mapping. It can be done in natural, wispy, anime, hybrid, full, or custom styles, in any length and color. The Korean Lash Lift starts at $45 and takes about 20 minutes or more, with the curl lasting up to 4 to 6 weeks. It is not offered to clients with very short, sparse or brittle lashes, severe damage or gaps, a lash lift in the last 4 weeks, recent eye surgery, an active eye infection, or irritation. Bottom lash extensions are an add-on only, available with a full set or fill, at $25 for about 30 minutes. Lash removal starts at $25 and takes about 25 minutes or more, and covers removal of any set.

Lash sets are considered full when less than 25% of the lashes remain, so maintenance fills should be booked with that in mind. Fills over another technician's work are priced $20 more than the business's own fill pricing; the business gives an example of $95 against a $75 custom fill. These are accepted only when 45 to 60% of extensions remain and the lashes are in healthy condition. A foreign fill begins with an assessment of the existing mapping, lash health and quality of prior work, takes about 1 hour 45 minutes, and the price is discussed at the appointment. Clients are asked to arrive with clean lashes, free of makeup, mascara, strips or clusters, and to avoid strips and clusters for at least 3 days before a lash appointment.

Booking requires an online deposit by card, which holds the appointment and is applied to the total; the balance is due on the day. Deposits are non-refundable once booked, and completed services are non-refundable, though the business will talk through options if a client is unhappy. Rescheduling on the same day moves the deposit to the new time, while rescheduling the day of counts as a cancellation. Changes made 24 hours or more ahead are not treated as cancellations, and clients are asked to notify before 6:00 pm the day before. No-call, no-show appointments are charged a fee, and two or more prevent future booking. Clients may arrive 5 to 10 minutes early but not more than 10 minutes early. Late arrivals of 11 to 16 minutes incur a $15 fee and 17 to 25 minutes a $20 fee, while 30 minutes late counts as a no-show. Guests must be arranged in advance, with a maximum of one, and children under 6 are not allowed. Payment is accepted by card on file, cash, Square tap-to-pay, and Cash App; cash receives 5% off, and tips are welcome.

The business also runs Magnolia Dynasty Academy, which offers beauty and business education, e-books and digital resources, branding and social media strategy, and mindset coaching. One-on-one mentorship calls cover branding, content, strategy, client experience, pricing, business growth, and social media for beauty professionals and people starting a business. Reviews are collected on Google and through the Square Go booking app.

Lash sets and brows are custom mapped to each client's features, with an analysis before the service begins.