Design Her Beauty

Design Her Beauty is based in Seattle and aims to help people feel confident and at ease in their own skin, whatever their age, gender or skin type. Much of its work happens away from a fixed salon: its Express Facials are carried out at the client's own location, and its wellness experiences turn a conference room or lounge into a place to unwind.

The business also works with community groups. It runs self-care experiences at corporate events, juvenile facilities, shelters and community gatherings, and reaches out to youth, adults and senior homes. Corporate Wellness Days give a team a day of self-care onsite. Its programs aim to go past beauty treatments and build self-care habits and a sense of empowerment.

For people who want to work in the field, Design Her Beauty offers training. Design Her Business provides hands-on instruction in facials, waxing and lashes for licensed estheticians who want to add services, across four to eight sessions. Esthetics 101 is a five-week introduction to the trade that covers sanitation, hands-on facials, lashes and brows, and the business side of esthetics.

Its youth work is built around workforce readiness. The Design Her life skills and job readiness program covers hygiene, health education, mindset, emotional intelligence and workforce development, presenting the beauty industry as a route to employment. Juvenile program sessions add facial care, lash artistry, barbering and small-business basics, and a community support program brings haircuts, braiding, facials and peer support inside a juvenile facility. Partners such as community groups, schools and private youth programs can fit sessions into their existing schedules, with the business handling planning, materials and instruction. Every participant receives a certificate of completion, and the community support program is funded through donations and sponsorships rather than government money.

Each program and session can be tailored to a group's needs. Pricing for custom work is set after a conversation about needs and budget.

Design Her Beauty focuses on confidence and self-care for people of any age, gender or skin type, and it adapts its programs to the group it serves.

Calming essential oils are diffused in the room, with an infused hydration station and a curated ambient playlist.