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Beauty Thēory Studio

Studio in Sewell, NJ

Beauty Thēory Studio is a Sewell, New Jersey studio that works by appointment only and is owned and run by Jessica George. Services are grouped into cuts, color, experiences, treatments and a getting-started category for first-time visits. Bookings are made through the GlossGenius platform, and the studio can be reached by email or phone.

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About

Beauty Thēory Studio is a Sewell, New Jersey studio that works by appointment only and is owned and run by Jessica George. Services are grouped into cuts, color, experiences, treatments and a getting-started category for first-time visits. Bookings are made through the GlossGenius platform, and the studio can be reached by email or phone.

Visits are consultation-led. New color clients start with a complimentary consultation, and color and bridal services require one before work begins. The Consultation is a free 30-minute session credited toward a first service, and The Reset color correction is quoted only after a consultation. The Occasion, a customized updo or formal style, also suggests a consultation for first visits.

The color menu moves from The Gloss, a single-process color, toning or simple refresh, through a full root-to-end application and highlighting, to multi-tonal color placed around texture and structure, and finally a soft blended, lower-maintenance option where the final price depends on length and density. Cuts range from a 30-minute clean-up for returning clients to a customized precision cut done wet, dry or both, and a grow-out cut that keeps shape while hair lengthens.

The Curl Theory Session is a non-haircut appointment of about an hour to an hour and a quarter. It identifies curl type, porosity and density, includes a cleanse and a live demonstration, and ends with a custom hair profile. The Curl Reset is a curl treatment that can be booked alone or added to any service.

The studio says its techniques are science-backed. Bridal clients can book The Rehearsal, a dedicated trial session before the wedding day.

The studio describes its methods as science-backed, with consultations used to set up color, correction and bridal work before anything is done.

Services

Final prices may vary.

Cuts include a short clean-up for returning clients, a grow-out cut that manages shape as hair grows, a customized precision cut, and a full cut-and-care experience with cleanse, condition and treatment.

  • The Refresh $65
  • The Grow-Out $100
  • Precision Cut $110+
  • Full Experience $135+
  • THE CUT + CARE Full Experience $135+

Color runs from a single-process gloss and a full root-to-end application to highlights, multi-tonal dimension and a soft blended melt, with a color correction service priced after consultation.

  • The Gloss $85
  • The Full Color $120+
  • The Brighten $145+
  • The Dimension $185+
  • The Melt $225+
  • The Reset Consultation
  • The Reset (color correction) Consultation

Experiences are non-haircut or styling appointments, including the Curl Theory Session for curl analysis and a custom hair profile, and customized updos or formal styles.

  • The Curl Theory Session $95
  • The Occasion $95+

Treatments add moisture, repair and scalp care, and the Curl Reset can be booked alone or added to any service.

  • The Condition $35
  • The Scalp Treatment $40
  • The Bond Treatment $45
  • The Curl Reset $75

A free 30-minute consultation, applied toward a first service, helps new clients plan before booking.

  • The Consultation Price at booking

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.beautytheorystudio.com (opens in a new tab)

Highlights
  • Curl Theory Session that identifies curl type, porosity and density and provides a custom hair profile
  • Consultation-first color menu, from a single-process Gloss to the multi-tonal Dimension and soft Melt
  • The Reset color correction, priced after consultation
  • THE CUT + CARE pairs a cut with cleanse, condition and treatment, recommended for new clients
  • The Rehearsal bridal trial session before the wedding day
  • Appointment-only booking through GlossGenius
Good for
  • new clients
  • returning clients for clean-up cuts
  • curly and textured hair
  • pixie cuts
  • color corrections
  • bridal trials
  • updos and formal styles
Treats
  • color correction
  • grow-out shape
  • curl type and porosity
  • dryness
  • damaged hair repair
  • scalp care
Techniques
  • single-process color
  • toning
  • highlighting
  • multi-tonal color
  • soft blended color
  • color correction
  • wet and dry cutting
  • curl typing
  • porosity and density assessment
  • updos

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