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Lash & brow studios
What The Fluff Lash + Brow
What The Fluff Lash + Brow

What The Fluff Lash + Brow

Lash & brow studio in Hermosa Beach, CA

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Founded in 2018 by Jenna Alvarez, the studio is a small boutique space in Hermosa Beach that works by appointment and focuses on lashes and brows.

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About

Founded in 2018 by Jenna Alvarez, the studio is a small boutique space in Hermosa Beach that works by appointment and focuses on lashes and brows.

Brow work starts with hand-styling using wax and tweezing. Brow Style + Stain adds a henna-based stain, and Brow Lamination brushes natural brows upward for results the studio says last 5 to 8 weeks; that lamination price already includes the stain. Brow shaping with tint needs about four weeks of hair growth first.

Lash extensions come in three builds: classic synthetic, which has a semi-matte finish, classic silk, which is glossy and softer, and hybrid sets that pair classic extensions with hand-made volume fans in an even mix. Volume fans can be added to any classic lash service for roughly 20 extra minutes. A keratin lash lift curls and darkens natural lashes for up to 8 weeks.

Extension clients book a fill every 2 to 3 weeks; past 3.5 weeks a fresh full set is needed, and fills done elsewhere are not performed. Lash visits ask for clean, mascara-free lashes and stillness with eyes closed, and clients should avoid mascara and oil-based products between appointments. Before brow visits, stop exfoliants such as tretinoin, retin-A, AHA/BHA and chemical peels for at least 5 days.

Booking requires a credit or debit card on file, and a photo of the license plate is needed for the first visit. Parking is free for up to 4 hours with validation via the garage entrance from 16th Street off PCH. The studio is open Tuesday and Wednesday 10am to 6pm, Thursday 10am to 7pm and Friday 10am to 4pm. Cancelling, rescheduling or shortening a visit needs 48 hours' notice to avoid a fee of half the booked total; no-shows are charged the full total, and arriving more than 15 minutes late counts as a no-show.

Each service is tailored to the individual client, with the aim that beauty feels effortless without giving up comfort, safety or confidence.

The studio describes itself as a boutique space.

Services

Final prices may vary.

Brow shaping with wax and tweezing, a henna-stained option, and brow lamination for natural brows that are brushed upward.

  • Classic Brow Styling $55
  • Brow Style + Stain $85
  • Brow Lamination $165

Classic synthetic, classic silk and hybrid extensions in full sets and fills, volume fan add-ons, and a keratin lash lift.

  • Volume Enhancement $45
  • Classic Synthetic Half Set $100
  • Classic Silk Half Set $110
  • Classic Synthetic Fill $130
  • Classic Silk Fill $145
  • Hybrid Extensions Fill $165
  • Keratin Lash Lift $165
  • Classic Synthetic Full Set $225
  • Classic Silk Full Set $275
  • Hybrid Extensions Full Set $325

Photos

  • Client's brows shaped after a treatment
  • Client with brows and lashes styled on the table
  • Close-up of brow lamination result
  • Client's brows and lashes after service
  • Client with brows and lashes groomed, eyes closed
  • Close-up of a natural-looking lash extension set with defined brows
  • Close-up of a classic lash extension set on brown eye
  • Close-up of silk lash extensions with shaped brow
  • Close-up of volume-enhanced lashes on a client
  • Close-up of hybrid lash extensions on a client
  • Keratin lash lift result on natural lashes
  • Keratin lash lift with defined brow close-up

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.wtf-beauty.com (opens in a new tab)

Highlights
  • Classic silk and classic synthetic extensions, plus hybrid sets combining classic extensions with hand-made volume fans
  • Brow lamination with results the studio says last 5 to 8 weeks
  • Keratin lash lift for natural lashes, lasting up to 8 weeks
  • Brow services use Honee wax and a henna-based stain
  • Free parking for up to 4 hours with validation
Good for
  • Lash extension clients
  • Brow shaping and tinting
  • Brow lamination
  • Lash lift on natural lashes
  • Clients who book ahead, as services are by appointment only
Treats
  • Lash volume
  • Lash length
  • Lash curl
  • Brow shape
  • Brow lamination
  • Brow tint
Techniques
  • Classic 1:1 extensions
  • Hybrid 50:50 extensions
  • Hand-made volume fans
  • Keratin lash lift
  • Waxing and tweezing
  • Henna brow stain
  • Brow lamination

Products & treatments

  • Honee wax
  • Henna-based brow stain
  • Aftercare serum, used nightly after brow lamination and lash lift

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