Valash Beauty Room

Valash Beauty Room LLC opened in 2019 and works from a studio in downtown West Allis. Lash extensions are the core of the business, from classic sets to mega volume, with fills for existing clients, removal, and beginner training. The studio also lists lash lifts among its services.

According to the studio, every extension set is tailored to the client's needs and preferences. A classic set places one extension on each natural lash for an everyday look. A hybrid set combines volume fans with classic extensions for a fuller lash line. Volume sets add three to seven fine PROmade extensions to each natural lash, and mega volume sets add seven to fourteen. Appointment times run from 45 minutes for removal to about three hours for the volume and wet sets.

Clients are asked to arrive without eye makeup or skincare around the eyes, to skip caffeine beforehand, and to come alone, since extra people and children aren't allowed during appointments. There is a 15-minute grace period, after which the booking is canceled and the deposit kept. Deposits are non-refundable, though one transfer to a new time is possible if requested at least 48 hours ahead. No-shows forfeit the deposit, and later bookings require full payment at the time of booking.

Aftercare guidance covers washing lashes daily with lash extension shampoo, rinsing with cold water, and drying by air or on a cool blow dryer. Clients are advised to comb the extensions with a mascara wand to keep them separated, sleep on their back on a silk pillowcase, keep lashes away from heat, and leave them alone rather than touching or pulling.

The studio offers one-on-one private lash training for beginners. The eight-hour course costs $800 and is taught by Valerie. It includes a certificate of completion, a lash extension kit, a detailed lash manual, a live demonstration, and ongoing mentorship from Valerie after the class.

The studio says each set is customized to the client's needs and wants.