The Nail Theory NYC
Nail salon in Bronx, NY
The Nail Theory NYC is a nail salon on Jerome Avenue in the Bronx. The salon says it was built around the idea of bringing clients its very best work, and it describes its mission as giving the community a beautiful, safe and inclusive place to relax, be pampered and express themselves. It says every service is done with intention.
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The Nail Theory NYC is a nail salon on Jerome Avenue in the Bronx. The salon says it was built around the idea of bringing clients its very best work, and it describes its mission as giving the community a beautiful, safe and inclusive place to relax, be pampered and express themselves. It says every service is done with intention.
Visits can be a quick clean-up or a full glam appointment. The salon describes its atmosphere as warm and home-like, with good music, and snacks are offered to clients. It says its technicians genuinely care about the people in their chairs and that every client is treated with respect and kindness.
The menu covers acrylic extensions and full sets, Gel X soft gel extensions, hard gel and builder gel for strengthening natural nails or adding short to medium length, and PolyGel enhancements. Gel and standard manicures and pedicures are offered, along with color changes on natural nails, acrylics or gel, soak-off removal, and lash services. A membership with monthly sign-up and several package options is available, and a loyalty program rewards repeat visits.
The salon says its technicians care about clients and that every visit is meant to feel respectful and kind, with healthy nail care and creative nail artistry as its stated focus.
Warm and home-like, with good music playing.
Specials & promotions
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Free service after 9 loyalty stars
Stars are earned per completed visit, plus one bonus star each for providing an email or phone number and for leaving a Google review. Redeem 9 stars during a future visit for one free service of equal or lesser value. Stars have no cash value and are non-transferable.
On their website as of Oct 29, 2026 · Where we saw it
Services
Final prices may vary.
Acrylic extensions and full sets, including prep, shaping, filing, buffing and polish, starting at $55.
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Acrylic $55+
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Acrylic Full Set $55+
A $25 polish refresh for natural nails, acrylics or gel, including removal of old polish if needed.
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Color Change $25
Soft gel extensions starting at $40, taking about an hour, lasting up to 2 to 4 weeks with proper care.
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Gel X $40+
A gel service starting at $60 to strengthen natural nails or add short to medium length.
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Hard Gel | Builder Gel $60+
Lash services starting at $70, taking about two hours or more.
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Lashes $70+
A manicure starting at $30 with trimming, shaping, cuticle care, buffing, hand massage and regular polish, plus a gel option.
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Manicure $30+
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Gel Manicure Price at booking
A pedicure starting at $35 with a foot soak, trimming and shaping, cuticle care, callus removal if needed, an exfoliating scrub and a foot and lower leg massage, plus a gel option.
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Pedicure $35+
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Gel Pedicure Price at booking
PolyGel enhancements starting at $60, taking about an hour or more.
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PolyGel $60+
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Soak-Off Removal $10
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.thenailtheorynyc.com (opens in a new tab)
- Highlights
- Gel X soft gel extensions, starting at $40
- Acrylic full sets starting at $55, including prep, shaping, buffing and polish
- Membership with monthly sign-up and several package options
- Loyalty program: one free service after 9 visits, plus stars for visits, contact details and Google reviews
- Snacks offered to clients
- Good for
- Quick clean-up visits
- Full glam appointments
- Clients wanting healthy nail care
- Nail art and creative designs
- Gel polish and nail enhancements
- Lash appointments
- Treats
- Healthy nail care
- Nail extensions
- Nail enhancements
- Gel polish
- Lashes
- Techniques
- Acrylic application
- Gel X soft gel extensions
- Hard gel and builder gel
- PolyGel
- LED/UV-cured gel polish
- Soak-off removal
- Callus removal
- Exfoliating scrub
- Hand and lower leg massage
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