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The Loft @ La Novita
The Loft @ La Novita

The Loft @ La Novita

Hair salon in Randolph, MA

Rated 4.8 out of 5 (388 on Google Maps) (opens in a new tab) Closed now

The Loft @ La Novita was opened in 2025 by Annemarie Masciarelli, who also founded La Novita in 1993. The salon is located at 1395 N Main St in Randolph and is described as a luxury, team-based hair and massage salon.

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About

The Loft @ La Novita was opened in 2025 by Annemarie Masciarelli, who also founded La Novita in 1993. The salon is located at 1395 N Main St in Randolph and is described as a luxury, team-based hair and massage salon.

The salon works on a collaborative model. Rather than stylists competing over clients, the team works together on each guest, and guests may be seen by any stylist in the salon. Stylists share notes on each guest so that service stays consistent from visit to visit.

Before any service, guests have a personalized consultation and receive a price estimate. Prices are not listed online because cost depends on hair length, density, texture, condition, color history, time, techniques, and stylist level. Guests can ask the guest services team for a ballpark range before booking.

The hair menu covers color and light work such as balayage, blonding and highlights, toner or gloss with a haircut, root touch ups, and grey blending, which is a soft blend rather than heavy coverage. Smoothing and styling options include the Brazilian Blow Out, silk press, and signature blowouts for events. Braids and hair extension transformations are also offered, the latter with a consultation and custom-matched extensions.

The massage menu includes deep tissue, floating, hot stone, Kriya, maternity, and sports massage. Every massage is tailored to the guest's body and lifestyle.

The salon says it serves all hair types, textures and ethnicities, and matches guests with stylists who specialize in their hair type. The team includes colorists, stylists, extension specialists, trichologists who focus on hair loss, and artists. The salon invests in ongoing education in advanced color, blonding, cutting, texture and curl work, hair loss and extensions, and business training.

Stylists work together on each guest and share notes so that results stay consistent across visits, with a personalized consultation before any service.

Services

Final prices may vary.

Color and lightening, grey blending, cuts and toner or gloss, smoothing and straightening treatments, styled blowouts, braids, and hair extension transformations.

  • Balayage Price at booking
  • Blonding / Highlight Service Price at booking
  • Braids Price at booking
  • Brazilian Blow Out Price at booking
  • Grey Blending Price at booking
  • Haircut Price at booking
  • Hair Extension Transformation Price at booking
  • Root Touch Up Price at booking
  • Signature Blowout Price at booking
  • Silk Press Price at booking
  • Toner / Gloss + Haircut Price at booking

Deep tissue, floating, hot stone, Kriya, maternity, and sports massage, each tailored to the guest.

  • Deep Tissue Massage Price at booking
  • Floating Massage Price at booking
  • Hot Stone Massage Price at booking
  • Kriya Massage Price at booking
  • Maternity Massage Price at booking
  • Sports Massage Price at booking

Photos

  • Salon interior with styling chairs and mirrors
  • Two women talking in salon, one with red hair gesturing to a client
  • Stylist applying foil highlights to a client's hair
  • Stylist blow-drying a client's red hair, laughing
  • Busy salon floor with stylists working on clients in chairs
  • Group of staff seated posing in front of The Loft sign
  • Stylist using a flat iron on a client's long blonde hair
  • Stylist applying foil highlights to a client's hair
  • Stylists working on clients in a modern salon with mirrors
  • Stylist applying grey blending color to a client in the salon
  • Salon shampoo stations with neon The Loft sign
  • Group of salon staff posed in the studio

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.theloftatlanovita.com (opens in a new tab)

Highlights
  • Any stylist may serve a guest, with shared notes to keep service consistent
  • Consultation and price estimate before every service
  • Hair extension transformation with custom-matched extensions after a consultation
  • Silk Press described by the salon as chemical-free
  • Floating and maternity massage among the massage options
  • Products from Goldie Locks, DesignMe, Oligo, and Brazilian Blowout
Good for
  • Guests who want a consultation before booking
  • Natural and textured hair
  • Frizz and humidity control
  • Color refreshes and low-maintenance blonding
  • Event styling and nights out
  • Prenatal massage
  • Hair loss and extension consultations
  • Booking ahead for color and extension appointments
Treats
  • Frizz and humidity
  • Hair loss
  • Gray coverage
  • Hair color and lightening
  • Sun-lifted color
  • Protective styling
  • Relaxation and muscle tension
  • Pregnancy massage
  • Recovery after activity
Techniques
  • Balayage
  • Blonding and highlights
  • Toner or gloss
  • Root touch up with customized color formula
  • Grey blending
  • Brazilian Blow Out
  • Silk Press
  • Signature blowout
  • Braids
  • Hair extension transformation

Products & treatments

  • Goldie Locks
  • DesignMe
  • Oligo
  • Brazilian Blowout

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