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The Braid Goat
The Braid Goat

The Braid Goat

Studio in Snellville, GA

The Braid Goat focuses on natural hairstyles, stitch braids and protective styles, which the business says are intended to support hair growth. Hair is included with every style. Microlocs are interlocked every four to eight weeks, and the business gives average loc times of one to two and a half years for twists and two to five years for braids.

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About

The Braid Goat focuses on natural hairstyles, stitch braids and protective styles, which the business says are intended to support hair growth. Hair is included with every style. Microlocs are interlocked every four to eight weeks, and the business gives average loc times of one to two and a half years for twists and two to five years for braids.

Appointments are booked through the business's booking site with a deposit, and a confirmation email follows. Location details are emailed 24 hours before each appointment. Clients are asked to arrive with hair detangled and free of glue, matting, oils or grease, and shampoo must be added as an add-on when booking. Cash is the preferred payment, and cards carry a processing fee.

Pricing for microlocs starts at $1,400 for a six to eight inch twist with natural hair and runs to $3,200 for a braid install with extensions at eighteen to twenty inches. Travel microlocs, where the installer comes to the client, start at $1,850 for twists with natural hair and include installation, hair if needed, a hair evaluation before consultation and the travel fee. A virtual microlocs consultation is a 30-minute one-on-one call for $50 and is offered for installs only.

Beyond hair, the business offers brand-focused services for entrepreneurs. These include a 30-minute Brand SOS Call, a 60-minute Brand Strategy Session, a one-on-one Beauty Marketing Mentorship, a four-week Microlocs Brand Mentorship and a one-on-one Branded Mentorship open to entrepreneurs in any industry. Two paid chat groups, The Brand Room and The Junior Brand Room, are also offered. The business describes its styling as luxury.

The business centers its work on natural hairstyles and protective styles, with microlocs as a main service. Its booking policies ask clients to communicate early about scheduling problems, since emergencies can affect both the client and the business.

Services

Final prices may vary.

Same-day service or a squeeze-in appointment, priced at $50.

  • Same day service or squeeze-in $50

One-on-one brand calls and sessions for entrepreneurs, from a 30-minute SOS call to a 60-minute strategy session.

  • TBG: Brand SOS Call (1on1) $75
  • TBG: Brand Strategy Session (1on1) $150

A 30-minute virtual microlocs consultation for installs, priced at $50.

  • Microlocs Consultation - Virtual $50

Paid chat groups for brand building, The Brand Room and The Junior Brand Room.

  • The Junior Brand Room $42
  • The Brand Room $57

One-on-one and multi-week mentorships covering beauty marketing, microlocs brand building and entrepreneurship in any industry.

  • The Beauty Marketing Mentorship $500
  • The Microlocs Brand Mentorship $700–$850
  • The Branded Mentorship $900

Microlocs installs with natural hair or extensions, in twist or braid versions, priced by length from neck to armpit length.

  • Microlocs Twist with Natural Hair 6-8in (neck) $1,400
  • Microlocs Braids with Natural Hair 6-8in (neck) $1,500
  • Microlocs Twist with Natural Hair 10-12in (shoulder) $1,500
  • Microlocs Braids with Natural Hair 10-12in (shoulder) $1,600
  • Microlocs Twist with Natural Hair 14-16in (pre-armpit) $1,600
  • Microlocs Braids with Natural Hair 14-16in (pre-armpit) $1,700
  • Microlocs Twist with Natural Hair 18-20in (armpit/brastrap) $1,700
  • Microlocs Braids with Natural Hair 18-20in (armpit/brastrap) $1,800
  • Microlocs Twist with Extensions 6-8in (neck) $1,900
  • Microlocs Twist with Extensions 10-12in (shoulder) $2,200
  • Microlocs Twist with Extensions 14-16in (pre-armpit) $2,400
  • Microlocs Braids with Extensions 6-8in (neck) $2,500
  • Microlocs Twist with Extensions 18-20in (armpit/brastrap) $2,500
  • Microlocs Braids with Extensions 10-12in (shoulder) $2,700
  • Microlocs Braids with Extensions 14-16in (pre-armpit) $2,900
  • Microlocs Braids with Extensions 18-20in (armpit/brastrap) $3,200
  • 6-8in (neck) $1,500
  • 10-12in (shoulder) $1,600
  • 14-16in (pre-armpit) $1,700
  • 18-20in (armpit/brastrap) $1,800
  • Microlocs Retie (standard micro) $250
  • Microlocs Retie (extra micro) $300

Microlocs installs at the client's location, with installation, hair if needed, a hair evaluation and the travel fee included in the starting price.

  • Travel: Microlocs Twist - Natural Hair $1,850
  • Travel: Microlocs Braids - Natural Hair $1,950
  • Travel: Microlocs Twist - Extensions $2,400
  • Travel: Microlocs Braids - Extensions $2,800

Photos

  • Grayscale collage of the business's braid and loc work
  • Back view of a cornrow style with a braided ponytail
  • Back view of large box braids in a part pattern
  • Back view of microlocs with blonde-tipped curly ends
  • Back view of micro braids in a high bun
  • Back view of micro braids in two burgundy puffs
  • Back view of short locs with a curly top and shaved sides
  • Back view of microlocs twist with two high puffs
  • Back view of microlocs with extensions in copper color
  • Back view of blonde microlocs with extensions
  • Polaroid progression of microlocs install at initial, month 4 and month 9
  • Polaroid progression of microlocs at months 11, 15 and 18

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.thebraidgoat.com (opens in a new tab)

Highlights
  • Microlocs with natural hair or with extensions, in twist or braid versions
  • Hair included with every style
  • Virtual microlocs consultation for installs
  • Travel microlocs service with installation and travel fee included in the price
  • One-on-one brand consulting, mentorships and chat groups for entrepreneurs
  • Extension option of 100% Afro Kinky human hair for microlocs braids and twists
Good for
  • Microlocs installs
  • Natural hair in protective styles
  • Clients wanting extensions with microlocs
  • Clients who want a virtual consultation before booking
  • Clients who prefer in-home travel installs
  • Entrepreneurs seeking brand guidance
Treats
  • Microlocs installs
  • Loc maintenance and retie
  • Protective styling for natural hair
  • Stitch braids
  • Length and volume with extensions
  • Brand strategy for entrepreneurs
Techniques
  • Microlocs
  • Microlocs twists
  • Microlocs braids
  • Seamless extension method
  • Interlocking
  • Stitch braids
  • Knotless braids
  • Coili mini
  • Pre-parting

Products & treatments

  • 100% Afro Kinky human hair (extension option)

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