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The Beauty Theory

The Beauty Theory

Spa in Rochester, NY

Rated 5.0 out of 5 (50 on Google Maps) (opens in a new tab)

The Beauty Theory operates from Monroe Avenue in Rochester and brings together waxing, skin treatments, lash services, hair styling and makeup under one roof. The owner, Juli, leads the business alongside a team of licensed estheticians, waxing specialists and hairstylists.

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About

The Beauty Theory operates from Monroe Avenue in Rochester and brings together waxing, skin treatments, lash services, hair styling and makeup under one roof. The owner, Juli, leads the business alongside a team of licensed estheticians, waxing specialists and hairstylists.

For skin, the menu starts with a skin consultation of up to 30 minutes, which covers skin needs, goals and next steps for $35. Facials range from a 35-minute Express Facial at $65 to a 75-minute Firming Peptide Facial Treatment at $175, with a 50 to 60 minute Customized Facial at $100 in between. The Regeneration Treatment (35 minutes, $175) and Regeneration Facial (80 minutes, $275) both require a consultation first, and the $35 consultation is deducted from the first facial price. Peels come in organic, brightening, glycolic, retinol or lactic acid options for $25 each.

Dermaplaning is an exfoliating treatment performed by certified, licensed estheticians. A first-time session costs $95, takes 30 minutes and includes an aftercare kit, and follow-up sessions are $75. The salon says dermaplaning can help with age spots, fine lines and wrinkles, acne scarring, hyperpigmentation, blackheads, the appearance of enlarged pores and stretchmarks. A Vajacial, which removes dead skin and addresses ingrown hairs and bumps in the bikini area, is available on its own for $30 or as a $15 add-on to a bikini or Brazilian wax.

Body and face waxing is a major part of the menu, from lip and chin at $16 to full leg at $85, with bikini, Brazilian and back services in between. Eyelash lifting starts at $100, or $110 with enhancement. Hair styling covers cuts, coloring, hi-lighting and treatments, and makeup includes special occasion and prom looks starting at $95, makeup lessons starting at $75 and false lashes. Onsite makeup is provided in partnership with Bombshell Beauty, with pricing by inquiry. The salon also takes bookings for events and weddings, with coordination ahead of the day.

Gift cards can be purchased in person, online, by phone or through a form, and are mailed once the emailed invoice is paid. The online shop sells skincare products such as serums, moisturizers, masks and cleansers, plus gift certificates in $50 and $100 amounts. Shop orders ship within the US only. Cancellations must be made within 24 hours of an appointment, and shorter notice is charged in full.

Services are shaped around each client's goals, with consultations before the more advanced skin treatments.

An intimate setting, described as comfortable and free of the crowded feel of a busy salon.

Specials & promotions

  • Referral discount for friend referrals

    On their website as of Nov 1, 2026 · Where we saw it

Services

Final prices may vary.

Waxing for the underarms, arms, legs, stomach, back, chest, glutes and bikini area, including Brazilian options.

  • Vajacial Add on $15
  • Stomach $16+
  • Underarms $26
  • Half Arm $30
  • Vajacial Treatment $30
  • Glutes $35+
  • Bikini $38
  • Full Arm $40
  • Bikini I $48
  • Half Leg $48
  • Bikini II $58
  • Female Maintenance Brazilian $65
  • Back $70+
  • Chest $75+
  • New Female Brazilian at Estheva $78
  • Back & Shoulders $80+
  • Full Leg $85

A skin consultation of up to 30 minutes to talk through skin needs, goals and next steps.

  • Skin Consultation $35

Exfoliating dermaplaning sessions, with a first-time treatment, follow-ups and an option to add it to a facial.

  • Dermaplaning add-on to a Facial $50
  • Dermaplaning Follow up Treatments $75
  • Dermaplaning (First time treatment) $95

Lash lifts, with an enhancement option, for a curled lash look.

  • Eyelash Lifting $100+
  • Eyelash Lifting with Enhancement $110+

Waxing for the brow, lip, chin, sideburns and neck, with combination options.

  • Chin $16
  • Lip $16
  • Sideburns $16
  • Neck $20
  • Brow $25+
  • Chin & Lip $30
  • Brow & Lip $36
  • Brow, Chin & Lip $50

Extras that can be added to a facial, including peels, masks, eye and lip treatment, high frequency and a heated arm and hand massage.

  • Extended Arm and Hand Massage with heated gloves $15
  • High Frequency Treatment $15
  • Eye & Lip Treatment $20
  • Hydrojelly Mask $25
  • Peels $25
  • Peels (options: organic, brightening, glycolic, retinol or lactic acid) $25
  • Dermaplaning $50
  • Dermaplaning add-on $50
  • Firming Peptide Mask $50

Facials from a quick Express Facial to Customized, Firming Peptide and Regeneration options.

  • Express Facial $65
  • Customized Facial $100
  • Firming Peptide Facial Treatment $175
  • Regeneration Treatment $175
  • Regeneration Facial $275

Haircuts, coloring, hi-lighting and hair treatments.

  • Hair Color Price at booking
  • Hair Cuts Price at booking
  • Hair Treatments Price at booking
  • Hi-Lighting Price at booking

Special occasion and prom makeup, makeup lessons and false lashes.

  • Makeup Lesson $75+
  • Prom Makeup $95+
  • Special Occasion Makeup $95+
  • False Lashes Price at booking

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.thebeautytheoryroc.com (opens in a new tab)

Highlights
  • Vajacial and bikini-area services, with the Vajacial available as a standalone treatment or add-on
  • Dermaplaning with an aftercare kit included in the first-time session
  • Regeneration Treatment and Regeneration Facial, both starting with a consultation
  • Makeup for events in partnership with Bombshell Beauty
  • Certified Yumi Eyelash Lifting specialist on the team
  • Online booking through Vagaro and an online shop for skincare
Good for
  • First facial
  • Bikini and Brazilian waxing
  • Special occasion and prom makeup
  • Weddings and events
  • Monthly skin cleanups
  • Men's cuts and women's haircuts
  • Makeup lessons
  • Gift giving
Treats
  • Age spots
  • Fine lines and wrinkles
  • Acne scarring
  • Hyperpigmentation
  • Blackheads
  • Enlarged pores
  • Stretchmarks
  • Ingrown hairs and bumps
  • Unwanted hair
  • Lash and brow shaping
Techniques
  • Dermaplaning
  • Vajacial
  • Waxing
  • Peels
  • High frequency treatment
  • Hydrojelly mask
  • Peptide mask
  • Heated glove arm and hand massage
  • Eyelash lifting
  • Yumi Eyelash Lifting

Products & treatments

  • Serums
  • Moisturizers
  • Masks
  • Cleansers
  • Post-waxing skin care products
  • Post-facial skin care products

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