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Sugar South.

Sugar South.

Spa in St. Petersburg, FL

Sugar South is a sugar waxing studio on 16th Street North in St. Petersburg. The studio describes itself as the sugar waxing experts in the city. Its hair removal is built around sugaring, a method the studio traces back to ancient Egypt.

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About

Sugar South is a sugar waxing studio on 16th Street North in St. Petersburg. The studio describes itself as the sugar waxing experts in the city. Its hair removal is built around sugaring, a method the studio traces back to ancient Egypt.

The studio makes its sugar paste on site using only three components: organic sugar, fresh lemon and filtered water. By the studio's account, the paste contains no resins, dyes, synthetic fragrance or chemicals. The studio presents sugaring as kinder to skin than conventional waxing, and says it may lessen irritation and ingrown hairs. The studio also states that its formula comes with a satisfaction guarantee.

Services cover the underarms, arms, legs, bikini line, buttocks, and face, as well as Brazilian maintenance and full Brazilian work. Underarm sugaring takes around 15 minutes and bikini line sugaring about 20 to 30 minutes. Clients are asked to let hair grow to about a quarter inch first, or two to three weeks after shaving, and to skip deodorant for several hours after the visit. Most clients who book underarm or bikini sugaring return every three to five weeks, according to the studio. Appointments can be booked online or by calling or emailing the studio.

Sugaring is the core method, with a focus on comfort and intention that blends modern self-care with traditional beauty rituals.

The studio describes its atmosphere as warm, inclusive, and body-positive.

Services

Final prices may vary.

Sugaring for the underarms, arms, legs, bikini line, and buttocks, with arm and leg options sized to the amount of hair removed.

  • Underarm $25
  • Arm Waxing Price at booking
  • Buttock Sugaring Price at booking
  • Leg Waxing Price at booking
  • Bikini Sugaring Price at booking
  • Face Sugaring (Brows, Nose, Upper Lip & Ears) Price at booking
  • Underarm Sugaring Price at booking

Bikini line sugaring that also covers the area around the bikini line and the happy trail.

  • Bikini Wax Price at booking

Brazilian waxing and sugaring, plus a maintenance service for clients who had a hair removal service within the past four to six weeks.

  • Brazilian Maintenance $65
  • Brazilian Wax Price at booking

Eyebrow waxing and sugaring to shape and clean up brows, along with semi-permanent brow tinting that enhances natural color and shape.

  • Eyebrows $30
  • Brow Tinting Price at booking
  • Vagacials Price at booking

Facial sugaring for brows, nose, upper lip, ears, chin, and full face, as well as face waxing.

  • Face Waxing Price at booking

Brow tinting and the vagacial, a bikini-area treatment that cleanses, exfoliates, masks, and hydrates.

  • Vajacial Price at booking

Additional hair removal, including armpit waxing and eyebrow waxing.

  • Armpit Wax Price at booking
  • Eyebrow Waxing Price at booking

Photos

  • Treatment counter with warmers, honey jars, candle and towel
  • Windowsill with plant, lemons, paste jar and Sugar South tin
  • Beach tray with paste jar, lemons and flowers at sunset
  • Pink lilies, lemons and paste jar on sand
  • Side table with lemons, honey jar and Sugar South tin by a bed
  • Studio window sill with products, plant and lemons
  • Three staff members in black scrubs posing in the treatment room
  • Bright waiting or treatment room with seating and plants
  • Waxing station with sugar jars, warmers, candle and towel in a treatment room
  • Client's photos after underarm sugar waxing, shared with a Google review

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Sugar paste mixed in-house from organic sugar, lemon, and water, with no resins, dyes, or synthetic fragrance according to the studio
  • Every service is performed by a licensed esthetician, and every wax and vajacial by one trained in the sugaring technique
  • Vagacial and vajacial treatments that pair cleansing, exfoliation, masks, and hydration with hair removal
  • Facial sugaring for brows, upper lip, chin, ears, nose, and full face, with the studio saying it suits sensitive skin and retinoid users with timing guidance
  • Clear prep and aftercare advice for underarm, bikini, and arm sugaring
Good for
  • Clients who want sugaring instead of traditional waxing
  • Sensitive skin
  • Clients on a regular three to five week schedule
  • Clients who want brow shaping and cleanup
  • Clients who use retinoids, with timing advice from the studio
  • First-time sugaring clients who want clear prep instructions
Treats
  • Unwanted hair on the body and face
  • Ingrown hairs
  • Irritation after hair removal
  • Clogged pores
  • Marks on the skin
  • Brow shaping
Techniques
  • Sugaring
  • Facial sugaring
  • Eyebrow waxing and sugaring
  • Semi-permanent brow tinting
  • Vagacial
  • Vajacial with extraction, exfoliation, mask, and high-frequency therapy
  • Brazilian maintenance

Products & treatments

  • House-made sugar paste

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