Skip to content
Hair salons
SOFT

SOFT

Hair salon in Brooklyn, NY

Rated 4.9 out of 5 (32 on Google Maps) (opens in a new tab)

SOFT was envisioned in 2017 by entrepreneur and cosmetologist Paris Severino. The salon was started in response to blow-dry salons that, in its view, did not meet the needs of women with textured hair. It describes itself as a silk press blowout salon for textured hair.

Read more

About

SOFT was envisioned in 2017 by entrepreneur and cosmetologist Paris Severino. The salon was started in response to blow-dry salons that, in its view, did not meet the needs of women with textured hair. It describes itself as a silk press blowout salon for textured hair.

Appointments are time-based, and the salon says it is set up so clients do not have to wait for hours to be seen. It says its clients include busy professionals and parents, including executives and work-at-home moms.

Each visit includes aromatherapy, a relaxing scalp massage and wellness beverages at no extra charge. Every service includes a scalp detox, a hair bath to remove buildup, a scalp massage, steam and a deep hair mask. Stylists listen to clients and customize treatments around their hair goals. Extra time needed for dense, long or condition-affected hair is charged in 15-minute increments, and detangling is booked separately as an add-on.

The salon uses plant-derived hair-care products and treatments, which it describes as sustainable. Its blowout menu runs from a wash day blowout to a longer restorative service that includes a heat-activated hydration treatment and a maintenance cut.

Stylists customize each treatment to the client's hair goals after listening to what the client wants.

Services

Final prices may vary.

Add-on treatments for conditioning, scalp care, color gloss, hair manicure, smoothing, detangling, flat twists and trims, to pair with a blowout or book on their own.

  • Revive and Repair Conditioning Treatment $40+
  • Soothing Scalp Care Conditioning Treatment $40+
  • Flat Twists $45+
  • Gentle Detangling $50
  • Maintenance Cut/Trim $80+
  • Hair Manicure Treatment (Translucent conditioning color gloss) $85+
  • Strengthening Smoothing Treatment $300+

Blowout services, from a wash day blowout to a longer restorative blowout with hydration and a maintenance cut.

  • The Blowout (aka Wash Day Blowout) $125+
  • A Soft Silk Blowout $199+
  • Restorative Blowout $305+
  • Translucent conditioning color gloss $85+
  • Hair Manicure Treatment Price at booking

Meet the team

Their website doesn't list the team, so we don't either.

Highlights
  • Silk press blowout salon focused on textured hair
  • Blowout menu from a 1.25-hour wash day blowout to a 2.75-hour restorative service
  • Every service includes a scalp detox, hair bath, scalp massage, steam and deep hair mask
  • Aromatherapy, scalp massage and wellness beverages included with each visit
  • Plant-derived hair-care products and treatments
  • Strengthening Smoothing Treatment described by the salon as lasting up to 12 weeks
Good for
  • Wavy, curly, kinky and coily hair
  • Silk press and blowout styles
  • Busy professionals and parents
  • Clients who want a timed appointment without long waits
  • Scalp care alongside a blowout
  • Clients who need detangling
Treats
  • Textured hair care
  • Smoothness and manageability
  • Scalp care
  • Tangled or detangling needs
  • Dense, long or condition-affected hair
  • Color gloss and conditioning
Techniques
  • Silk press blowout
  • Blow-dry
  • Thermal smoothing
  • Clay detox
  • Scalp scrub
  • Scalp detox
  • Hair bath
  • Steam treatment
  • Heat-activated hydration treatment
  • Flat twists

Products & treatments

  • Plant-derived hair-care products and treatments

Similar salons nearby

More in Brooklyn

Book online Call