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SoCo Blow Dry Bar

SoCo Blow Dry Bar

Hair salon · 3 locations

SoCo Blow Dry Bar was founded by owner Stephanie, known as Steph. The salon says its mission is to make every woman feel beautiful, powerful and cared for, and it describes its services as an affordable luxury. It also calls itself more than a blow dry bar, and the atmosphere is set up to feel fun, relaxing and welcoming. Champagne is offered during visits.

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About

SoCo Blow Dry Bar was founded by owner Stephanie, known as Steph. The salon says its mission is to make every woman feel beautiful, powerful and cared for, and it describes its services as an affordable luxury. It also calls itself more than a blow dry bar, and the atmosphere is set up to feel fun, relaxing and welcoming. Champagne is offered during visits.

The core offering is the SoCo Blowout, the signature service, which is a 60-minute visit that includes a wash, blow-dry and customized iron styling. Clients who want less can book a dry style, which is for clean, dry hair that needs no wash. Blowouts can be combined with add-ons such as a braid, extensions, a scalp massage, a deep conditioning or blonde toning treatment, a scalp detox, a gloss treatment, or a K18 mask. Each add-on is listed with its own time and price.

Special occasion and updo options are available for both blowouts and dry styles, along with half-up and half-down styles. Blowout and dry style bundles can be bought in packs. Kids 12 and under have their own blowout, The Sugarland, with a special occasion version.

The Head Spa is a separate scalp-care area with three experiences: the Sapphire Scalp Facial, the Emerald Experience and the Diamond Experience. The Diamond Experience starts with a scalp consultation and scope imaging, and the salon also offers a Root Solutions Hair Analysis that builds a wellness plan from lab testing. The business recommends booking a Diamond or Emerald Experience every four to six weeks, with Sapphire Facials or enhancements in between. Visits can include a choice of a sleek claw clip or a basic blow dry, and iron styling can be added.

Memberships cover monthly blowouts, dry styles or both, with some plans including an enhancement. Membership perks are redeemable only at SoCo locations. Private events such as bachelorette parties, birthdays, weddings and group outings are also offered, with packages starting at $500 and dedicated stylists for the group.

Hours differ slightly by location. College Station is open Monday to Thursday 8am to 6pm, Friday 8am to 7pm, Saturday 8am to 6pm and Sunday 10am to 5pm. Magnolia is open Monday and Tuesday 8am to 6pm, Wednesday to Friday 8am to 7pm, Saturday 8am to 6pm and Sunday 10am to 5pm. The Bryan location is listed as SoCo Head Spa and Blow Dry Bar. Clients should cancel or change appointments at least two hours ahead to avoid a fee. Late cancellations or no-shows on Monday to Thursday carry a $10 cancellation fee or a $20 no-show charge, and extended time, weekend, holiday or specific-stylist bookings may be charged the full service amount. Late arrivals may be shortened or rescheduled, and clients with thick or highly textured hair should book extended time in advance. Gratuities are not included in membership prices.

The salon says it works with all hair types and textures, and it aims to leave every client feeling cared for. It presents its services as an affordable luxury.

The salon describes its atmosphere as fun, relaxing and welcoming.

Locations in Houston

Locations in other areas

2 more, by area. Open one to see its locations.

Specials & promotions

  • The Quickie membership: unlimited dry-styles for $150 a month

    $150

    Clean, dry hair required. Perks cannot roll over or be shared.

    On their website as of Oct 28, 2026 · Where we saw it

  • The Double Date membership: two blowouts a month for $85

    $85

    Includes two blowouts and one complimentary enhancement per month. Additional blowouts are $5 off.

    On their website as of Oct 28, 2026 · Where we saw it

  • The Regular membership: four blowouts a month for $160

    $160

    Includes four blowouts per month, each with one complimentary enhancement. Additional blowouts are $8 off.

    On their website as of Oct 28, 2026 · Where we saw it

  • The Weekday Warrior membership: unlimited weekday blowouts for $250 a month

    $250

    Unlimited blowouts and drystyling Monday through Friday, each with a complimentary enhancement. Perks cannot roll over or be shared. Weekend blowouts are $15 off.

    On their website as of Oct 28, 2026 · Where we saw it

  • 3 blowouts for $125

    $125

    On their website as of Oct 28, 2026 · Where we saw it

  • 6 blowouts for $240

    $240

    On their website as of Oct 28, 2026 · Where we saw it

  • 10 blowouts for $380

    $380

    On their website as of Oct 28, 2026 · Where we saw it

  • 5 dry styles for $110

    $110

    On their website as of Oct 28, 2026 · Where we saw it

  • 10 dry styles for $200

    $200

    On their website as of Oct 28, 2026 · Where we saw it

Services

Final prices may vary.

Blowouts that combine a wash and blow-dry with styling, plus add-ons such as toning, conditioning, scalp detox, gloss, K18 mask and ColorWow spray. Blowout bundles of 3, 6 or 10 are also sold here.

  • Blowout · College Station $50
  • The SoCo Blowout · College Station $50
  • Blowout with Braid · College Station $60
  • Blowout with Blonde Toning Treatment · College Station $65
  • Blowout with Deep Conditioning Treatment · College Station $65
  • Blowout with Extensions · College Station $65
  • Blowout with Scalp Detox · College Station $65
  • Blowout with Gloss Treatment · College Station $70
  • Blowout with K18 Leave-in Molecular Repair Mask · College Station $70
  • Blowout with ColorWow Dream Coat · College Station $75
  • Blowout with ColorWow Dream Coat Supernatural Spray · College Station $75

Single treatments that can be added to a service, including a scalp massage, deep conditioning, scalp scrub, scalp detox and blonde toning.

  • Scalp Massage $10
  • Deep Conditioner $12
  • Scalp Scrub $12
  • Blonde Toning Treatment $15
  • Deep Conditioning Treatment · College Station $15
  • Scalp Detox · College Station $15
  • Extended Time · College Station $20
  • Gloss Treatment · College Station $20
  • K18 Leave in Molecular Repair Mask · College Station $20
  • Stimulating Shampoo with Scalp Serum · College Station $20
  • ColorWow Dream Coat Supernatural Spray · College Station $25
  • Naturaltech Tailoring Custom Bases and Boosters · College Station $35
  • Naturaltech Tailoring — Custom Bases + Boosters · College Station $35
  • 30-Minute Scalp Massage Experience · Magnolia $50
  • 30-Minute Scalp Massage Experience (add-on, must book with shampoo or blowout) · Magnolia $50
  • K18 Leave-In Molecular Repair Mask $10–$20
  • Oribe Renewal Remedies $30–$50

Dry styles for clean, dry hair, along with dry style bundles of 5 or 10.

  • Accent Braids $10/unit
  • Dry Style $25
  • Dry Style & Half-Up $50
  • Blowout & Extensions $65
  • Dry Style & Updo $65
  • Blowout + Half-Up $70
  • Blowout + Updo $80
  • Drystyle · College Station $25

Individual styling options, including accent braids, dry styles, half-up and updo styles, and blowouts with extensions or half-up.

  • 3 Blowouts $125
  • 6 Blowouts $240
  • 10 Blowouts $380

Half-up and half-down styles and updos for blowouts and dry styles, suited to events.

  • Drystyle with Half up-Half Down Style · College Station $50
  • Drystyle with Updo · College Station $65
  • Blowout with Half up-Half Down Style · College Station $85
  • Blowout with Updo · College Station $90

The Sugarland, a blowout with a style choice for young clients, with a special occasion version.

  • The Sugarland · College Station $35
  • The Sugarland | Special Occassion · College Station $50

A wash without blow-drying or styling, taking 30 minutes.

  • Shampoo Only · College Station $25

Scalp-care visits, the Sapphire Scalp Facial, Emerald Experience and Diamond Experience, plus the Root Solutions Hair Analysis.

  • Sapphire Scalp Facial · Bryan Head Spa $150
  • Emerald Experience · Bryan Head Spa $220
  • Diamond Experience · Bryan Head Spa $300

Monthly plans: The Double Date, The Quickie, The Regular and The Weekday Warrior, with blowouts, dry styles and enhancements depending on the plan.

  • The Double Date $85
  • The Quickie $150
  • The Regular $160
  • The Weekday Warrior $250
  • 5 Drystyles $110
  • 10 Drystyles $200
  • Scalp Facial Pop-up with Steph · College Station $100
  • The Sugarland (kids 12 and under) · College Station $35
  • The Sugarland Special Occasion (kids 12 and under) · College Station $50

Photos

  • Black and white photo of woman reading a SoCo magazine
  • Decorated interior wall with botanical wallpaper and framed art
  • Curling long brown hair with a curling iron, blowout result
  • Woman with voluminous half-up braided pigtails styling result
  • Four women posing back to back showing different braided hairstyles
  • Three women smiling together showing blowout hairstyles
  • Black and white scalp treatment being applied to client
  • Glass-walled styling room with black shampoo chairs and pendant lights
  • Three women in a studio shot toasting with champagne and holding a birthday cake
  • Stylist spraying a client's dark wavy blowout against a plain white backdrop
  • Two smiling women hugging against a plain light backdrop, likely staff shown on the careers page
  • Staff member greets a client at the front desk beneath the SoCo sign
Highlights
  • The SoCo Blowout is the signature service, with a wash, blow-dry and customized iron styling in 60 minutes at $50
  • Bundles of blowouts and dry styles are sold in packs of 3, 5, 6 or 10
  • Head Spa offers scalp facials and experiences at three levels, from 1.5 to 2.5 hours
  • Naturaltech Tailoring custom bases and boosters, an add-on the salon describes as salon-exclusive
  • Monthly memberships with blowouts, dry styles and enhancements, redeemable at SoCo locations
  • Gift certificates that never expire and can be customized up to $1,000
Good for
  • First blowout
  • Walk-in friendly dry styles
  • Special occasions and updos
  • Thick or highly textured hair
  • Blonde or highlighted hair
  • Extensions
  • Kids 12 and under
  • Bridal and group parties
  • Regular blowout routines
  • Scalp care
Treats
  • Frizz and humidity
  • Dull or damaged hair
  • Scalp buildup and shedding
  • Scalp health
  • Special occasion styling
Techniques
  • Blowout with customized iron styling
  • Dry style
  • Accent braids
  • Extensions
  • Half-up and half-down styling
  • Updos
  • Scalp massage
  • Scalp detox
  • Scalp scrub
  • Deep conditioning

Products & treatments

  • ColorWow Dream Coat
  • ColorWow Dream Coat Supernatural Spray
  • K18 Leave-in Molecular Repair Mask
  • Oribe Renewal Remedies
  • Naturaltech Tailoring

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