Sara Elizabeth Artistry

Sara Elizabeth Artistry operates under Sara Elizabeth Artistry LLC and was launched in 2021 by Sara Elizabeth Roper, who runs it full-time from a studio in Hoover. The business serves brides and bridal parties as well as clients booking non-bridal hair and makeup.

Bridal clients start with a request form that asks for the wedding date, venue, getting-ready address and times. The studio replies with availability and booking details, and a short discovery call of about 15 to 20 minutes can be scheduled before booking. Bridal service brings all of the hair and makeup products needed, sets up on site, cleans up afterward, and includes touch-ups on the wedding day as needed.

Non-bridal work covers family portraits, commercial shoots, professional headshots, senior portraits, quinceañeras, proms, homecomings, pageants, birthdays and other special events. Clients can come to the studio or the team can work onsite at an event location, and hair and makeup can be booked separately or together. Requests ask for the event type, services needed, date and number of people getting ready. Requests are answered within 24 to 48 hours, and for events within that window the studio asks clients to also send a text after submitting the form.

Classes run about two to three hours and are one-on-one. Beginner students receive guidance on affordable makeup tools, skin care and products suited to their needs, plus a free gift of the products used in the lesson. Professional students can bring their own model or use one provided, and lessons can focus on a bridal look or everyday glam, with tips on photographing one's work.

The business lists The Knot Best of Weddings awards for Beauty in 2023 and 2024 and WeddingWire Couples' Choice Awards for Beauty and Health in 2023 and 2024. Its Facebook reviews page shows a 5-star rating from 82 reviews, according to the salon.

Makeup and product recommendations are tailored to each client's skin tone, age and personal style.