S.H.E. Salon

The name S.H.E. stands for Strength, Hope and Empowerment. According to the business, it is known for artistry, education, personalized client care and empowerment, and it reports a 100% recommend rating from 86 people. The business uses the names S.H.E. Salon, SHE Salon, Lash University and S.H.E. Lash Academy across its services and training.

Kaitlyn Francisco founded the business and began working in the beauty industry in 2009 at age 19. She started her own business in 2014, opened her first salon in 2017, and in 2020 moved into a larger salon and launched a lash academy. After about five years running the salon, she downsized into a private studio in 2025, the same year she joined Farmasi. In 2026 she handed the Rochester salon to Cara, who had worked alongside her for about ten years.

The signature lash extensions are customized in length and fullness and can be applied with traditional adhesive or UV-cured adhesive, depending on the client's preference and the artist's recommendation. A full set costs $250. A One Hour Lash Fill at $100 is for clients returning within 7 to 10 days, and a Two Hour Lash Fill at $150 is for clients returning 14 to 28 days after their last visit; the longer fill includes removing outgrown extensions and up to 100% coverage. The Keratin Lash Lift costs $150 and results last approximately 6 to 8 weeks, and the Keratin Brow Lamination costs $110. The business describes its keratin lash lift as patented and free from thioglycolate, parabens, ammonia and perm salts, and states that it is legal in New York State. Lash and brow appointments may be postponed if the eyes or skin around them are not in suitable condition.

Permanent makeup options include microblade brows at $250, ombre powder brows at $300, lips at $400 and upper-lid eyeliner at $250, with a 6 to 8 week touchup at $150 and an annual refresh at $175. Waxing covers facial, brow and body areas, with brow waxing at $25 and lip and chin waxing at $15 each. The business also offers beauty services and personalized consultations, including professional makeup applications. Clients are asked to give 24 hours notice to cancel or reschedule. Cancellations within 24 hours are charged 50% of the reserved service and no-shows are charged in full, and arrivals more than 20 minutes late are treated as no-shows. Gift certificates must be used with the provider they were bought through and expire one year after purchase. Children and pets are not permitted at appointments.

The lash curriculums have been accredited through the National Association of Lash Artistry since 2019. Courses include a two-day beginner lash course at $999 with a supply kit and certificate, a five-day Lash Bootcamp at $2,500 covering classic, volume and keratin lash lift certification, a 12-week Lash Mastermind at $6,000 with weekly in-salon sessions, and one-day private training for the keratin lash lift and brow lamination at $849 each. One-on-one custom training is priced at $1,000 per day, $2,000 for two days or $3,000 for three. Lash students must hold an esthetician or cosmetology license in New York State. Course materials are protected by intellectual property rights. The business also offers free business mentorship, lash artistry and earning-from-home guides, a free weekly mentorship series, and keynote presentations and workshops on confidence, beauty business and personal growth.

According to the business, its work is built on artistry, education, personalized client care and empowerment.