Radiance by Reynolds

Radiance by Reynolds is the hair business of April Reynolds, who started it at bex+Co Downtown on West 5th Street in Austin. She began her hairstyling career in Dallas and graduated from cosmetology school in 2010. After school she apprenticed under several mentors, which broadened the techniques she works with.

The studio's work centers on cutting and color, with a focus on tailoring each look and routine to the client's personal style, whether that means a natural finish or something bolder. Cutting is done with personalized dry cutting to shape hair, priced from $75 to $110. Color ranges from glosses to balayage to all-over neon shades, starting at $110. Homepage client testimonials describe the cutting and color work as precise and consistent.

Hairstyling covers blowouts, curls and updos, including styling for weddings and prom, priced from $65 to $130. Smoothing treatments use the Keratin Complex method, which the business says reduces frizz and drying time, priced from $175 to $350.

Retail shelves carry hair care products from the Brazilian Bond Builder, Zenagen and K18 lines, with prices listed from $30 to $75. The studio's hours are listed as 10am to 7pm. Parking is free in the garage at the rear of the building, with entrances at Campbell and at West Lynn, and paid parallel parking is available in front.

Reschedule requests need at least 24 hours' notice. Same-day cancellations are charged 50 percent of the service, and no-shows without advance notice are charged 100 percent.

April customizes each cut and color to match the client's personal style, and aims to help clients feel more confident in how they present themselves.