PURE SOL.

PURE SOL. began when founder Nicole Crockett came across the konjac sponge during an extended stay in Bali. She wanted to share sponges she saw as simple, natural and affordable with the people around her, and that idea became the brand.

The brand's aim is skincare that is simple, natural, multitasking and not expensive. It says its products are made to simplify a routine rather than overwhelm it, and according to the brand, its formulas use clean, natural ingredients and are gentle and effective.

The online shop carries hydrogel eye masks in collagen and charcoal versions, collagen sheet masks, lip masks, konjac sponges in facial, body and set formats, mulberry silk sleep masks and pillowcases, a Sleep Beauty Kit, a turmeric and grapefruit salt body scrub, and tools such as a micro-needling derma roller, rose quartz gua sha and face roller, and an LED light therapy skin mask. Gift cards are sold from $25.

At the Skin Studio, the Signature Customized Holistic Facial takes 60 minutes and begins with thorough cleansing, exfoliation, steam and extractions if needed, followed by high-frequency treatment and a custom mask. Gua sha or cryotherapy tools may be added depending on what the client needs. The 75-minute Facial Lymphatic Drainage Massage Facial is priced at $280, and the brand says it can help with complexion detox, fluid drainage, circulation and puffiness.

Clients can book by emailing nicole@puresol.co or sending a direct message to @puresolbeauty on Instagram.

Built around simple, natural products and customized treatments, with the brand describing its formulas as clean and gentle.