Primed & Pretty

Primed & Pretty is a beauty business at 5119 N 19th Ave Suite E in Phoenix. Its stated mission is effortless beauty, with services chosen to fit each client's particular needs. The menu covers brow lamination, lash extensions, lash lifts and spray tanning.

Lash extensions are shaped around each client's face and eye shape, with lengths, colors and curls picked for that client. They come in black, brown and colored options, in volume, wispy and Russian volume styles. The business describes its lash and spray tan work as fully custom and its lash team as multi-certified.

Spray tans are tailored to each client's skin type, needs and schedule, and are offered under the Actual Goddess name.

The business also runs training. A 2-day introduction to lash extensions costs $1250 and includes a kit for 10 clients; it covers lash artistry, business fundamentals and natural lash health. A beginner spray tan course, also $1250 with a kit for 10 clients, covers DHA and application techniques. A 2-day body contouring training costs $3000, covers body fat types and safe sculpting, and its kit includes two machines. One-on-one training is available, and certifications are listed for lash extensions, lash lifts and spray tans.

Services are customized to each client, with lash extensions matched to face shape and eye shape and spray tans matched to skin type and schedule.