Pluma Designs
Hair salon in Scottsdale, AZ
Hilda Villaverde founded Pluma Designs in Scottsdale in 1995. In March 2011 the business grew into a creative and educational studio. The studio says its goal is healthy, attractive hair that holds up for clients through their days, and the team commits to customer service, professionalism and ongoing education.
Read moreAbout
Hilda Villaverde founded Pluma Designs in Scottsdale in 1995. In March 2011 the business grew into a creative and educational studio. The studio says its goal is healthy, attractive hair that holds up for clients through their days, and the team commits to customer service, professionalism and ongoing education.
The salon uses organic-based hair care products and carries the full Eufora range, including Eufora Hair Care, Beautifying Elixirs, HERO for Men and EuforaColor. Stylists are licensed and work on a commission or booth rental basis.
Online consultation requests are not bookings: the salon calls to confirm the exact date and time. The studio is open Monday through Saturday from 8:00am to 5:00pm, and stylist availability varies. Prices depend on hair length, thickness, amount of hair and how long the service takes.
The salon describes its space as intimate and focused on each client's individual needs. Client testimonials describe it as warm, friendly and relaxed. Pluma also hosts the Dr. Hilda Villaverde Hairstylist Scholarship Endowment at GateWay Community College, with donations made through the Maricopa Community Colleges Foundation, and publishes a monthly newsletter called Snippets with styling tips and product specials.
Focused on healthy hair, individual client needs, and organic-based products, with continuing education for the team.
Relaxed, warm and friendly, which the salon describes as intimate and tranquil.
Specials & promotions
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Referral reward: a free Eufora product gift
A Eufora product is gifted to the referring client at their next appointment.
On their website as of Oct 28, 2026 · Where we saw it
Services
Final prices may vary.
Men's haircuts, plus color and cut and highlights and cut. Haircuts are listed from $30 to $45.
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Men's Hair Cut $30–$45
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Color & Cut $80
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Highlights & Cut $90
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Conditioning Treatment combined with other service $10
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Nourishing Eufora Conditioning Treatment $25
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Blow Dry $40
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Cut & Blow Dry $45–$75
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Up-Do's $50
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Color Retouch (One Color, Cut-Blow Dry) $100
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Waves & Texture (Perm Wave or Body Wave, Cut-Blow Dry) $100
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Highlights (One Color or Bleach, Cut-Blow Dry) $125
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Highlights (2 or More Colors, Cut, Blow Dry) $150
Eyebrow waxing and a combined eyebrow and upper-lip facial waxing service.
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Eyebrows $20
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Facial Combinations (Eyebrows & Upper Lip) $25
Photos
Meet the team
Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.pluma-az.com (opens in a new tab)
- Highlights
- Exclusive Eufora salon for hair care, styling and color
- Free consultation before booking, with the salon calling to confirm the appointment
- Eufora Thermal Defense heat protectant and Eufora Boost root-lifting spray available
- Eufora products are sulfate-free and fragranced with essential oils
- Clients can earn a Eufora product by referring a new client
- Monthly Snippets newsletter with styling tips and product specials
- Good for
- Color and highlight clients
- Men's haircuts and color
- Blow-dry finishes
- Up-dos for occasions
- Clients with chemically treated or colored hair
- Clients who prefer organic-based products
- Treats
- Color and highlights
- Volume at the root
- Perms and body waves
- Heat protection before blow-drying
- Chemically treated, colored or damaged hair
- Men's haircuts and color
- Eyebrow and upper-lip shaping
- Techniques
- Blow-drying
- Highlights and color blending
- Color retouch
- Perms and body waves
- Up-dos
- Cut and blow dry
- Low-ammonia and no-ammonia color
- Root-lifting spray
- Heat protectant spray
Products & treatments
- Eufora Hair Care
- Beautifying Elixirs Hair Care
- HERO for Men
- EuforaColor
- Eufora Thermal Defense
- Eufora Boost
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