Perfect Distraction Hair Gallery Smyrna

The business started in January 2013 as an online store selling hair extensions, hot tools and hair products. Its first commission-based salon opened in June 2018. The company is led by its CEO and founder, Ricola Elizabeth, who studied at Augusta State University and worked as a brand representative and sales agent for a local beauty supply store while in college. That role gave her hands-on knowledge of extensions and how to care for them.

The salon describes its mission as helping every client leave feeling their best, with a strong focus on customer service. Its stated goal is to become a well-known salon across metro Atlanta with several locations. The business says clients travel to it from other cities, states and countries.

Visits typically begin with a free consultation, which can be booked through the website. Stylists look at the length, density and current condition of the hair and scalp before advising on an install. Appointments are booked through Vagaro, and service prices vary depending on the stylist booked. Stylists are grouped into New Talent, Junior, Senior and Master levels, based on experience, education and demand. The site says its stylists are licensed cosmetologists.

Extensions are sold in seven textures using four methods, including I-tip, tape-in, clip-in and weft. The business says its hair is 100% virgin hair that has not been chemically treated or processed, and clients can have extensions colored to a shade of their choice. The business also offers a certification class for becoming a micro-link technician, covering marketing, application technique, product knowledge and service pricing.

Install recommendations are based on a stylist's assessment of length, density and scalp condition, and the business recommends regular hydration treatments during an I-Tip install.

The salon describes its space as professional and lively, a place where clients can relax.