ONLO

ONLO is a Philadelphia beauty agency that its founder, Diana DuHaime, started in 2017. The company calls itself the city's only boutique beauty agency and says it provides top-quality beauty work for private, wedding and commercial clients, carried out by licensed artists. The salon lists inclusivity, commitment, creativity, expertise, awareness and kindness as its values. It also describes itself as anti-racist, anti-ageist, anti-fatphobic, anti-homophobic, anti-xenophobic, anti-sexist and anti-transphobic. According to the business, licensed artists may apply to join when their own values match these.

Hair and makeup can be booked in the studio or on location for weddings, events, photo shoots and interviews. For a bridal preview, a roughly 2.5-hour session with the lead artists is held within four months of the wedding. Previews are optional and priced a la carte. If one is not booked, a mood board is offered so the look goals can be agreed in advance. Pricing is the same for every service regardless of the look requested. Each service is allotted at least 30 to 40 minutes and no more than an hour, averaging about 40 minutes. The final headcount is needed about eight weeks before the event, when the timeline is created. Event inquiries are answered in the order received, typically within five to seven business days. For on-location work, clients provide a space with at least one larger table, chairs of varied heights, outlets, natural light and good ventilation. Travel to clients outside Philadelphia is available on request, and the team has worked in Iceland and Hawaii.

Editorial and commercial work covers hair, makeup and grooming for brands, production crews and commercial clients, including campaigns, live production, video and e-commerce. The business lists music videos, fashion shows, brand imagery, product campaigns and look books among its editorial projects. Commercial jobs are typically invoiced with payment due in 30 days, and terms are set in discussion for each job. Kit fees apply only to jobs that need custom items, hairpieces or wigs.

Consulting is offered to aspiring artists who want to build a wedding or bridal beauty business or freelance on commercial work. Full consulting is customized and starts at $750, with a suggested budget of $750 to $1,500, and it is done virtually so clients do not need to be in Philadelphia. A limited one-hour one-on-one Zoom session is available for people interested in freelance commercial work. The team sometimes teaches hair and makeup classes, and private makeup lessons are listed at $500. Payment is accepted by ACH bank transfer, check, Venmo or credit card, with a 2.5% fee for credit card payments when requested. Invoices are issued through QuickBooks, a deposit is due with the contract, and invoices are to be paid within 48 hours of the link being sent. Gratuity is welcome but not expected, and tipping the artist directly in cash or by Venmo is preferred. Additional fees may apply for valet or garage parking, extra artists, rescheduled previews, removing confirmed services and late payments.

Traditional makeup application is the standard method its artists use. The business describes its work as built on inclusivity, expertise and kindness, with artists selected for licensing and shared values.