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Nuovo Salon & Spas

Nuovo Salon & Spas

Hair salon · 3 locations

The business opened in 1986 as the only Aveda salon in the region and has since grown from its original Sarasota salon to three locations, including one in Bradenton. According to the salon, The Landings on South Tamiami Trail is its flagship, with stylists, educators and spa services. The Cooper Creek location is in the Cooper Creek North shopping center near University Town Center, and First Street is inside the Whole Foods Center, with a parking garage next door and street parking nearby.

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About

The business opened in 1986 as the only Aveda salon in the region and has since grown from its original Sarasota salon to three locations, including one in Bradenton. According to the salon, The Landings on South Tamiami Trail is its flagship, with stylists, educators and spa services. The Cooper Creek location is in the Cooper Creek North shopping center near University Town Center, and First Street is inside the Whole Foods Center, with a parking garage next door and street parking nearby.

All three locations share the same hours: Tuesday to Thursday from 9am to 7pm and Friday and Saturday from 9am to 5pm, with Mondays and Sundays set aside as what the salon calls Self-care Day. The main line is 941.684.9000, with extension 4 for The Landings, 5 for Cooper Creek and 6 for First Street. Clients can book online, though not every stylist takes online bookings, so requests for a specific stylist are made by phone. New guests are asked to keep a credit card on file to reserve. Color services do not automatically include a style, and blow dries are booked separately from the Face-Framing Highlight.

Complimentary color consultations are offered so that a balayage can be quoted precisely from the client's hair goals, and first-time guests may be eligible for a seasonal introductory offer. Cancellations made less than 24 hours in advance, or missed appointments, may be charged the full service price, and cancellation requirements vary by location, so clients are asked to confirm with the location they plan to visit. Services are non-refundable, but adjustments are made within 14 days of the first appointment. The salon accepts Visa, MasterCard, American Express, Discover, its own gift cards and cash, but not personal or traveler's checks. Gift cards can be bought online or in person at any location.

The salon's environmental work is a core part of how it operates. It is a certified Green Circle Salon and says it recovers up to 95% of its waste, including hair clippings, foils, excess color and single-use items, for recycling or reuse. The salons run on 100% pollution-free electricity from local wind and solar projects and the clean energy provider Arcadia Power, and guest water is filtered, with drinking water, coffee and tea further filtered by reverse osmosis. The salon describes itself as among the greenest salons in Florida.

The salon says it has been named a Salon Today 200 honoree and has been named among the Top 200 Salons in America repeatedly. It also says it was rated Best Hair Salon by Sarasota Magazine and was voted Readers' Choice Salon and Best Hair Salon in the Sarasota Herald-Tribune's annual honors. Clients range in age from 6 to 86, according to the salon.

The team receives regular advanced technical training, according to the salon. Its stated mission is to make each guest's day while keeping to Aveda standards of client care, natural products, respect for the environment and a holistic ambience.

The Cooper Creek salon is designed to feel harmonious and calming, while the First Street salon has a modern, sleek look with natural materials and a nurturing feel.

Locations

Services

Final prices may vary.

Hair and makeup for brides, bridal parties and flower girls, plus grooms and groomsmen styles and bridal false eyelashes. A complimentary consultation with the Special Events Coordinator leads to a trial appointment, and services can be done in the salon or on site, with on-site pricing at salon rates plus 25% per service and a fee for travel of 10 miles or more.

  • False Eyelashes $25
  • Groom/Groomsmen Style $40
  • Flower Girl Hairstyle $60
  • Flower Girl Makeup $60
  • Bridal Party Blow Dry $80
  • Bridal Party Blow Dry w/ Iron $100
  • Bridal Party Makeup $120
  • Bridal Party Up Style $120
  • Bride Hairstyle $140
  • Bride Makeup $140
  • Bride Trial Hairstyle $140
  • Bride Trial Makeup $140
  • Hair Accessories Price at booking
  • Hair Extensions Price at booking

Aveda hair color, including the vegan Full Spectrum Permanent option, along with highlights, lowlights, balayage, glossing, vibrants, single and double process color, and color correction priced after consultation.

  • Vibrants (add-on to a color service) $25
  • Glossing $37
  • Vibrants $45
  • Face-Framing Highlight $67.50
  • Highlight/Lowlight $68
  • Single Process $73
  • Balayage $78
  • Double Process $119
  • Aveda Full Spectrum Permanent™ Vegan Treatment Hair Color Price at booking
  • Color Correction Price at booking

Make-up application, priced from $42 to $63.

  • Make-up Application $42

100% human hair extensions following a consultation for custom color matching. Appointments typically run two to four hours, depending on whether the service is a full transformation or added volume.

  • 100% Human Hair Consultation Price at booking
  • 100% Human Hair Extensions Price at booking

Cuts for children, men and women, along with styling, up-dos and iron work.

  • Iron Work $20
  • Child's Cut $32
  • Men's Cut $37
  • Cut $42
  • Style $42
  • Up-do $52

Manicures and pedicures in express, replenishing and Shellac versions, plus polish changes using Soza polish. The Sarasota salon and spa locations also offer lash lifts and hair removal.

  • Polish Change $21
  • Express Manicure $40
  • Replenishing Manicure $45
  • Express Pedicure $61
  • Shellac Manicure $61
  • Replenishing Pedicure $66
  • Shellac Pedicure $81

Frequently booked options include the Botanical Repair Treatment, men's and women's haircuts, and a base color touch-up that takes about 60 minutes.

  • Botanical Repair Treatment $31.50
  • Men's Haircut (10 Years & Up) $41.50–$78
  • Women's Haircut $41.50–$93.50
  • Base Color $78

Aveda facials customized to the client's skin goals after a consultation, including the Elemental Nature facial, plant peels, dual exfoliation and treatments named for acne and discoloration. A typical facial lasts about 60 minutes.

  • Perfecting Plant Peel (Add-on) $57
  • Elemental Nature Facial $99
  • Embrightenment Discoloration Treatment $130
  • Green Science Skin Renewing Treatment $130
  • Outer Peace Acne Treatment $130
  • Dual Exfoliation $135
  • Tourmaline Radiance Botanical Skin Resurfacing $135
  • Tourmaline Radiance Treatment Facial $135
  • Treatment Facial $135
  • Tulasara Facial $135

Makeup false lashes for special events.

  • Makeup False Lashes $20

Perms, spiral texture services and smoothing treatments, including the Malina smoothing treatment.

  • Spiral $100
  • Perm $130
  • Malina Smoothing Treatment $275
  • Smoothing Treatments $285

Hair and scalp treatments ranging from quick options such as the Botanical Repair Flash Treatment and Treatment Mask to the Invati Hair and Scalp Treatment.

  • Botanical Repair Flash Treatment $11
  • Treatment Mask $16
  • Express Damage Remedy Treatment $20
  • Botanical Repair $26
  • Express Scalp Detox $26
  • Nutriplenish Oil Treatment $26
  • Invati Hair & Scalp Treatment $32
  • Elemental Nature℠ $99

Also on the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.nuovosalongroup.com (opens in a new tab)

Highlights
  • Aveda hair color that the salon says is up to 96% naturally derived, including a vegan Full Spectrum Permanent option
  • Aveda Full Spectrum color, which the salon says provides 100% grey coverage in about 30 minutes
  • Kacey Welch Method hair extensions, with a 100% human hair consultation that covers custom color matching and a maintenance and cost breakdown
  • Certified Green Circle Salon that recovers up to 95% of salon waste
  • Complimentary color consultations for an exact balayage quote
  • Bridal consultation and trial run with a Special Events Coordinator
Good for
  • first-time guests
  • clients interested in a seasonal introductory offer
  • hair extension clients
  • men seeking fades, tapers or scissor cuts
  • children's haircuts at the Sarasota locations
  • bridal parties, in the salon or on site
  • clients who prefer natural Aveda products
  • clients of all ages from 6 to 86
Treats
  • grey coverage
  • acne
  • skin discoloration
  • hair damage
  • scalp care
  • bridal hair and makeup
Techniques
  • balayage
  • face-framing highlights
  • highlights and lowlights
  • glossing
  • vibrants
  • single and double process color
  • base color
  • color correction
  • Kacey Welch Method extensions
  • perms

Products & treatments

  • Aveda hair color
  • Aveda styling products
  • Aveda professional skin care products
  • Soza nail polish
  • RevitaLash conditioners
  • RevitaBrow conditioners
  • Ergo hairbrushes (Cooper Creek location)

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