Major Face

Major Face is a beauty staffing agency founded by T. Cooper, who works as a makeup artist, hairstylist and beauty editor. Clients can book staff on demand across several trades: makeup, hair, extensions, braiding, nails, and grooming and barbering for men. Estheticians, massage therapists and tailors are available on request.

Its work runs across experiential marketing events, product launches, corporate events, commercial and editorial shoots, runway shows, Fashion Week and weddings. Mobile teams travel throughout the tri-state area, and beauty teams are also provided for experiential events, brand activations and corporate programs in the Los Angeles area.

Beyond staffing, the business offers strategic planning for brands that want beauty services to become part of the experience, along with guest experience design aimed at engagement, education and connection. Event leadership covers managing the beauty team and overseeing on-site execution. Personal celebrations such as weddings, anniversaries, bar and bat mitzvahs, birthdays, proms and New Year's Eve parties are also served.

According to the business, its clients include celebrities such as 50 Cent, Bruce Willis, Tiffany Haddish, Cardi B and Megan Thee Stallion, and brands including Nike, Disney, McDonald's, Coca-Cola, ESPN, L'Oréal, Adidas, Prada and Target. Past work listed includes hair and makeup for Beyoncé's Academy Awards performance, hair for a Janet Jackson music video, hair and makeup for the Met Gala and the Deadpool & Wolverine world premiere, manicures for a Salon Perfect launch at Walmart, and grooming for Samsung corporate headshots. The business says its work has appeared in publications including Vogue, W, Vanity Fair, Interview, Essence, GQ Portugal, Marie Claire and Allure.

Corporate events, brand activations and weddings inquiries go to T. Cooper at t@majorface.com or (914) 733-2049. Commercial and editorial inquiries are handled by Lee Palazzo at lee@crowdmgmt.com and EJ Jamele at ej@crowdmgmt.com.

Built around a proprietary framework called GEAR, with four principles: guide, engage, add value and remember. The team believes strong beauty experiences begin with the people involved.