Locs by Lyric

Locs by Lyric is a loc care business in Redondo Beach, California, founded by Master Loctician Lyric Daugherty. Its services are grouped into four stages of loc care: starting, maintaining, restoring and reconstructing.

New clients begin with a 30-minute virtual consultation with Lyric, priced at $50. The conversation covers hair history, current care habits, a maintenance schedule, concerns and goals. Afterward, clients receive at-home care recommendations, an explanation of what the in-salon experience involves, and a detailed follow-up email. Final pricing, cost estimates and time requirements are confirmed right after the consultation. If a client books services, the consultation fee is deducted from the total.

Policies to note: the consultation fee is non-refundable and the full balance is due before the meeting. An intake form is required when booking, and changes or cancellations need to be made by phone at least 24 hours in advance. Finishing a consultation does not guarantee an appointment, since the business decides whom it serves. First-time clients begin with a virtual consultation, and a follow-up in-person consultation is scheduled at no additional cost if it is needed.

The portfolio includes starter locs, women's locs and styles, and loc styles. Client reviews mention retwists, interlock, crochet maintenance, loc extensions, loc repair and color services.

The business also runs or points to education efforts. Its 6 Figure Loc Academy pairs technical loc education with pricing, positioning, profitability, systems, client experience and professional standards. The site describes Locs Meet West as a 501(c)(3) nonprofit focused on education, professional development, entrepreneurship and community in the loc industry, and the Sponsored Loctician Initiative as a program that connects emerging locticians with training, resources and mentorship. Students of that initiative complete Lyric's Loc Foundations Course to receive certification.

Care is planned around each client's hair, daily life, goals and the long-term health of their locs, starting with a virtual consultation.