Glow Luxe Beauty Co.

Glow Luxe Beauty Co. was founded in 2014, and the business says its lash artistry experience goes back to 2011. It operates studios in Richmond, Virginia, in the Downtown Mall area of Charlottesville, Virginia, and in Parkville, Maryland. The team includes licensed estheticians.

The business describes its studios as luxurious spaces with clinical know-how behind the treatments. Most appointments run between 45 and 90 minutes, depending on the service, and detailed aftercare instructions are given for every service. Clients can book online or by calling the studio, and the Richmond studio can be reached at (804) 803-5078. The Richmond, Charlottesville and Parkville studios are open Monday to Saturday from 9:00 AM to 9:00 PM and on Sunday from 11:00 AM to 7:00 PM.

Brow work includes threading and brow lamination, which conditions and sets the brow shape. Lash extensions are offered as a luxury service. Skin and body services include RF facial treatments, which use radiofrequency to address fine lines and skin tightening, and body sculpting treatments. Permanent cosmetics cover microblading and other permanent makeup.

Three monthly memberships bundle recurring visits and discounts: the LUXE Brow Membership, the LUXE Lash Membership and the LUXE Sculpt + Glow membership. Benefits are applied automatically at checkout when members book as usual, and memberships renew each month. Buy Now, Pay Later is available for bookings from $50 to $4,000, subject to approval before the appointment.

The business also runs the LUXE Threading Masterclass for people with no previous threading experience. It covers threading technique, brow mapping, facial threading, client consultation, sanitation, troubleshooting, and pricing and client retention. Classes are small and hands-on, and students receive a training workbook, a Luxe Threading Kit, lifetime student support and a Certificate of Completion. Financing is available for education. Private one-on-one training is offered, including at a client's location with travel paid by the client, along with coaching calls and mentorship.

The business describes its Luxe Method threading technique as putting ergonomics, hygiene and modern precision ahead of traditional high-tension threading. It presents its studios as combining luxury treatments with clinical expertise.

The business describes its studios as serene and modern.