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FORWARD. SALON
FORWARD. SALON

FORWARD. SALON

Hair salon in Houston, TX

Rated 4.6 out of 5 (77 on Google Maps) (opens in a new tab)

FORWARD. SALON was founded by Lesley Jarboe and Alysha Reeves, who met in Houston in 2014. The salon opened in 2019 and has since expanded to a second location in Tanglewood. The business describes itself as more than a luxury salon, designed to feel like home. Every stylist starts in a 9 to 12 month assistant program taught personally by the two co-owners. Alysha Reeves leads the theory and classroom side, and Lesley Jarboe leads the hands-on technical training. The salon also runs Forward Academy, a structured Stylist in Training program for newer stylists, and it says continuing education is part of how the team works, both inside the salon and outside it. Stylists move through a level system from stylist-in-training up to Level 5. Advancement depends on quarterly service sales goals, continued education and steady growth within the salon. The team shares clients and works together rather than competing for them, and the salon lists four values: Collaboration, Accountability, Growth and Integrity. Services are by appointment only and can be booked online at any time. Hair extensions are priced after a consultation. The salon charges a 50% cancellation fee on the service total for appointments cancelled within 24 hours of the start time, and charges the full booked amount for no-shows. Performed services and purchased products, including hair extensions, are not refundable, and deposits and prepayments are non-refundable. Clients with a concern about a service should raise it within 48 hours so the team can address it. The salon also sells professional beauty products and has a merch shop and a collaboration page for small businesses and local influencers.

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About

FORWARD. SALON was founded by Lesley Jarboe and Alysha Reeves, who met in Houston in 2014. The salon opened in 2019 and has since expanded to a second location in Tanglewood. The business describes itself as more than a luxury salon, designed to feel like home. Every stylist starts in a 9 to 12 month assistant program taught personally by the two co-owners. Alysha Reeves leads the theory and classroom side, and Lesley Jarboe leads the hands-on technical training. The salon also runs Forward Academy, a structured Stylist in Training program for newer stylists, and it says continuing education is part of how the team works, both inside the salon and outside it. Stylists move through a level system from stylist-in-training up to Level 5. Advancement depends on quarterly service sales goals, continued education and steady growth within the salon. The team shares clients and works together rather than competing for them, and the salon lists four values: Collaboration, Accountability, Growth and Integrity. Services are by appointment only and can be booked online at any time. Hair extensions are priced after a consultation. The salon charges a 50% cancellation fee on the service total for appointments cancelled within 24 hours of the start time, and charges the full booked amount for no-shows. Performed services and purchased products, including hair extensions, are not refundable, and deposits and prepayments are non-refundable. Clients with a concern about a service should raise it within 48 hours so the team can address it. The salon also sells professional beauty products and has a merch shop and a collaboration page for small businesses and local influencers.

The salon's culture rests on trust, respect and collaboration, with stylists sharing clients and working as one team. Advancement is tied to measurable goals and continued education rather than competition.

The salon describes its space as designed to feel like home.

Services

Final prices may vary.

The fwrd. signature blow-dry, formal styling and a Brazilian blowout treatment, with prices ranging from $40 to $450 depending on service and stylist.

  • Fwrd. signature blow-dry $40–$95
  • Formal styling $65–$150
  • Brazilian blowout treatment $250–$450

Brow tint, starting at $15.

  • Brow tint $15+

Base color, custom partial and full highlights, and glossing and toner. Prices start at $45 and vary by stylist.

  • Glossing/toner $45+
  • Base color $65+
  • Custom partial highlight $95+
  • Custom full highlight $120+

Women's haircut and style, men's haircut, and haircut for under 10 years, starting at $35.

  • Haircut -under 10 years $35+
  • Mens haircut $35+
  • Womens haircut and style $60+

Hand-tied and tape-in extensions, priced after a consultation.

  • Hand tied and tape in extensions Price at booking

Masques, starting at $30.

  • Masques $30+
  • Mens haircut fwrd. $85+
  • Signature blowout $95+
  • Root touch up $150+
  • All over color $250+
  • Brazilian blowout $425+

Photos

  • Group of staff seated in salon with shampoo bowls
  • Open salon floor with styling chairs and mirrors
  • Salon station with framed photo wall and chairs
  • Salon with black shampoo chairs and dark decor
  • Group of staff smiling together in the salon
  • Hexagonal wall shelves displaying hair products
  • Three smiling staff members posing in the salon
  • Bright lounge area with sofa, chairs and plants
  • Hair partway through a color treatment, roots visible
  • Framed print and black FWRD. Salon robes hanging on a wall
  • Two smiling stylists standing in the salon
  • Two smiling staff members in front of shampoo station

Meet the team

Team members listed on their website. Individual roles, credentials, and current employment have not been independently verified.forwardsalon.com (opens in a new tab)

Highlights
  • Every stylist begins in a 9 to 12 month assistant program taught by the co-owners
  • Level system from stylist-in-training to Level 5, based on quarterly goals and continued education
  • Stylists share clients and collaborate rather than compete
  • Brazilian blowout treatment and fwrd. signature blow-dry
  • Hand-tied and tape-in extensions priced after consultation
  • Second location in Tanglewood
Good for
  • blowouts and formal styling
  • color transformations
  • lived-in color
  • men's haircuts
  • extensions consultations
  • bold or alternative color
  • Spanish-speaking clients
  • large appointments
  • clients who book online
Treats
  • gray coverage
  • full transformations
  • lived-in color
  • blonding
  • vivid color
  • low-maintenance color
  • high-maintenance blondes
  • extensions
  • men's cuts
  • blowouts and formal styling
Techniques
  • blonding
  • multi-dimensional color
  • foil work
  • toning
  • blending
  • highlights
  • lived-in color
  • dimensional color
  • tape-in extensions
  • hand-tied extensions

Products & treatments

  • Professional beauty products sold in the salon

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