Finesse Brow Artistry

Verena Earle founded Finesse Brow Artistry in Sarasota in 2022, after working in the corporate world and beginning professional training in esthetics in 2020. The studio is appointment-only and sits in the Fresh Market Plaza on University Parkway, with free parking in the plaza lot.

Permanent makeup is the studio's main focus. The business states that its goal is natural-looking brows. Each treatment starts with brow mapping, and pigment is color matched to the client's hair and skin tone. Brow shape and color are agreed before any work begins, and no needle touches the brows until the client approves the shape. Options include microblading, powder shading, combo brows, lip blushing and permanent eyeliner. Combo brows are built over two sessions, with a touch-up booked six to twelve weeks after the first. Clients who already have microblading or permanent makeup from another artist are asked to send bare brow photos or consult before booking.

The studio also offers henna brow tinting, lash lifting, brow lamination, waxing and tinting, custom facials, chemical peels and microneedling. Removal uses the PhiRemoval technique, a non-laser method for lightening permanent makeup and small body tattoos; most clients need three to five sessions spaced four to five weeks apart to lighten a tattoo enough for a cover-up. The business says its main aim with removal is to educate clients and set realistic expectations.

Brow shape is planned around each client's features, using measurements based on symmetry and a golden ratio approach, and each client is consulted before treatment begins.