Fernando Sanchez Beleza

Fernando Sanchez Beleza is a salon in Orlando founded by Fernando Sanchez. It offers hair services and makeup, built around visagism, a method for matching hair, color and makeup to a person's face and features.

The salon's stated philosophy is that beauty is a matter of identity rather than a fixed standard. The aim is to help each client find their best version of themselves rather than change who they are. The business says it was founded so that each person feels truly seen, and that every consultation starts with listening before any cutting begins.

A visit can begin with a visagism consultation, a full image analysis that guides cuts, colors and styles. Professionals look at skin tone and undertone, face shape and features, hair characteristics, proportions, personal style, personality and daily routine. The salon also offers custom cuts, coloring and highlights, hair extensions finished to look natural, updos and styling productions, and makeup designed to suit each client's features.

The business says its team is trained to an international standard and that all professionals are trained through the Fernando Sanchez Method. It also has an affiliated cosmetics brand, Lumiess, described as developed for professionals and clients. Online booking is available through the website.

Visagism guides the work, with each professional analyzing skin tone, face shape, hair, proportions, style, personality and routine, and all professionals are trained through the Fernando Sanchez Method.